Wild

Refillable body care, powered by nature.

To become the number one refillable bathroom brand globally, inspiring our customers to eradicate single-use plastic from their everyday bathroom routines.

‘Zero waste’ has now become a viable choice for all shoppers. Wild offers consumers the UK’s first plastic-free refillable deodorant, making sustainability accessible to more people.

The start-up is steering the ship of the refill revolution, which has become increasingly mainstream since Wild's conception. Its reach could be accounted for by its uniquely 'trendy' position in the market, cultivating an impressive and growing Instagram following, no doubt helped by its backing and support from prominent digital creators and influencers, including Casper Lee and Grace Beverley.

Wild was acquired by global consumer goods giant Unilever in 2025, a move which will mean the company can leverage Unilever's distribution networks and R&D departments. This will be a huge step for its refill revolution, helping Wild reach a wide breadth of new markets.