VideoAmp

Media measurement software

To bring equity and transparency into media measurement.

For companies looking for a more advanced and streamlined advertising ecosystem, VideoAmp provides tools to measure, transact with and unify audiences that were previously hard to interact with across the disparate traditional systems of TV, streaming and digital media.

In today's world where digital users are keenly aware of their data being used, sold and analyzed, VideoAmp has shrewdly put user privacy at its forefront. Its suite of data and software solutions allows a view of the audience which powers a more effective value exchange for the whole industry. Audiences no longer have to see irrelevant advertising and companies can bring users the content they want to see without compromising privacy.

The company has raised significant funding, further accelerating its leadership position in optimization solutions for the convergent TV ecosystem. This capital has also allowed VideoAmp to acquire Elsy, a media investment optimization platform. Alongside partnerships with media giants Omnicom Media and NBCUniversal, this is testament to VideoAmp’s growing momentum.