Director of Marketing

Job summary
Permanent contract
London
Salary: Not specified
Experience: > 5 years
Skills & expertise
Business acumen
Cross-functional team leadership
Leadership
Communication skills
Training and development
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Trinny London
Trinny London

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Questions and answers about the job

The position

Job description

  • The Director of Marketing will lead our product and brand marketing team while working closely with key stakeholders across Social, PR, Creative, Product Innovation, Retail, and E-commerce
  • This role will be the main driver in achieving campaign ROI and product performance, ensuring our proposition and vision are meaningfully brought to life across all touchpoints. The ideal candidate will be responsible for architecting integrated activation plans and balancing founder vision with commercial discipline
  • As the Director of Marketing, acting as a key liaison between creative, commercial, and founder, you will be a key player in shaping our future direction. You will oversee the global marketing calendar and integrated activation plans to drive customer acquisition, conversion, and retention. You will ensure continuous storytelling that drives engagement, relevance, and brand salience, with the Trinny customer at the forefront
  • Drive Brand awareness, consideration and, ultimately, brand preference
  • Own overall Product and Brand activation, ensuring that the proposition and vision is meaningfully and consistently brought to life across all touchpoints from online to in store
  • Ownership of global marketing calendar, ensuring continuous storytelling that drives engagement, relevance, and brand salience
  • Lead marketing campaigns (brand and product) and the always-on strategy, ensuring compelling consumer propositions, creative campaign strategies and multi channel marketing activations to deliver customer acquisition, and ultimately conversion, and retention
  • Establish campaign KPIs, oversee performance reporting, and maintain full accountability for delivering campaign ROI and product sales performance
  • Partner with the Product Development team (alongside Head of Product Marketing) to shape and articulate innovative product propositions that resonate with our target audience
  • Drive the product marketing roadmap, overseeing the strategy for all new product launches and reactivations
  • Lead the expression of the brand and product marketing in-store both always-on and campaign, partnering with the VM team
  • Lead, inspire, and develop a high-performing marketing team, creating a culture of excellence and empowerment

Benefits

  • Pension: You’ll be enrolled onto our comprehensive relief at source pension scheme with Nest
  • T-Party: Stack hard, play hard. We run company-wide challenges, celebrate our launches and company milestones together. We’re also known to throw at least a couple of fabulous parties each year
  • Referral Scheme: Successfully refer someone for a role at Trinny London and receive a cash bonus
  • Employee Discount & Gifts: Company discount for yourself and your friends and family as well as a handful of thoughtful Trinny London surprises throughout the year
  • Health & Wellbeing: Access to private healthcare, GP consultations, physiotherapy, mental health treatment and an Employee Assistance Programme (to name a few) through our partnership with Vitality
  • HQ Office Perks: Free snacks all day every day, post-work drinks, lunches, exercise classes. Our Jubilee Place hub really has everything you need
  • Time Off: Generous annual leave in addition to any bank holidays. We’re also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year
  • Family: Enhanced company pay for maternity, paternity, shared parental and adoption
  • Cycle 2 Work: Save up to 39% on bikes and accessories while paying nothing upfront
  • Rewards & Recognition: Be rewarded with additional holiday and other gifts for each year at Trinny London
  • New Starter Swag!: All new starters will receive their own bag full of Trinny London swag as well as their very own Starter Stack containing some of our best-selling makeup and skincare
  • Flexible Working (Truly): We trust our team know how and when they are able to work at their best. We operate core working hours as well as a hybrid working model (although we would love to see your face once or twice a week!)
  • Your Development: Everyone has their own training budget to access each and every year

Preferred experience

  • Thrives in fast-paced, agile environments with a focus on meticulous detail and high-stakes prioritisation
  • Beauty experience preferred
  • Proven ability to architect and execute integrated activation plans that align with overarching business objectives
  • Strong financial acumen with a focus on leveraging data-driven insights to optimize commercial performance and ROI
  • Experience in a team responsible for both the creative origination and the regional execution
  • An impactful communicator who presents with confidence and can influence stakeholders at all levels including exec and founder
  • Skilled at building cross-functional partnerships and driving alignment across diverse departments
  • Experience in an omnichannel business spanning DTC and physical retail/wholesale
  • Experience working directly with a brand founder or highly visible figurehead, comfortable balancing founder vision with commercial and brand discipline

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