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The Hotels Network

Media, Software

Barcelona

Presentation

Hotel growth platform

What they are looking for

To improve the online booking experience, grow direct bookings and strengthen the relationships between hotel brands and their guests.

Good to know

Advanced online players in hospitality win additional customers by offering online consumers the kind of personalised, clean, intuitive experience they’ve come to expect. Hotels with a less finely tuned digital presence lose out, and it’s a shortfall The Hotels Network (THN) is looking to address. THN provides a full-stack platform for hotel growth, including analytics, benchmarking, and a predictive algorithm that automatically carries out website personalisation for visitors.

It’s a neat offering, and likely to prove a vital one for hotels who need to keep pace with changing consumer preferences. For example, the majority of online shoppers report personalisation to substantially increase the likelihood of them becoming repeat customers. This is something high-end chains like Hilton and Marriott have the resources to reflect - THN’s platform gives smaller outfits the chance to compete.

THN reports a 20,000+ strong client network for its services, and trends suggest this number should only grow. With over 80% of people reportedly preferring to browse and book their travel accommodations online, hotels need to keep their digital presence sharp and in tune with current eCommerce consumer trends.

Questions and answers on The Hotels Network