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PlayStation
PlayStation

Senior Influencer Planning Manager

Job summary
Permanent contract
London
Salary: Not specified
Experience: > 5 years
Skills & expertise
Portfolio management
Communication skills
Collaboration and teamwork
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PlayStation
PlayStation

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Questions and answers about the job

The position

Job description

  • The Senior Influencer Planning Manager is a hands-on strategic planner responsible for translating PlayStation’s global influencer approach into clear, actionable plans across priority games, hardware, services, sponsorships, brand campaigns, and cultural moments
  • This role will support portfolio prioritisation, audience and creator plans, global/local processes, measurement, and investment recommendations that enable the broader Influencer Partnerships team to execute with greater clarity, consistency, and impact
  • Working closely with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, Insights & Analytics, agencies, and local market teams, this role connects the planning approach to execution through strong briefs, planning tools, recommendations, and cross-functional coordination
  • Influencer Planning:
  • Develop planning documents, campaign frameworks, and recommendations for priority initiatives, translating audience objectives, business priorities, and cultural opportunities into actionable influencer plans
  • Maintain planning calendars, portfolio roadmaps, intake inputs, and decision materials across influencer workstreams
  • Partner with internal insights teams, agency partners, local teams, and activation leads to synthesise research into clear planning implications
  • Portfolio Prioritisation & Investment Strategy:
  • Support assessment of the appropriate influencer support model by initiative, including full-service, lighter-touch, locally led, agency-supported, or playbook-enabled approaches
  • Build planning inputs for investment and resource recommendations, balancing business impact, cultural opportunity, audience reach, market needs, and historical learnings
  • Global / Local Planning Model:
  • Coordinate early local market inputs, creator recommendations, market nuances, and feedback loops, translating them into clear global planning outputs
  • Maintain shared ways of working, planning templates, and governance that drive global consistency while supporting local relevance
  • Measurement, Learning & Cross-Functional Partnership:
  • Maintain KPI, reporting, and learning frameworks and translate campaign performance into actionable recommendations for future planning
  • Build and maintain planning tools, playbooks, and knowledge resources that improve speed, clarity, and consistency
  • Create concise stakeholder updates and leadership readouts, partnering cross-functionally to resolve planning needs and improve execution readiness

Preferred experience

  • Comfort working with KPIs and campaign performance data and translating results into practical planning implications
  • Genuine passion for PlayStation, gaming, creators, entertainment, sports, youth culture, and the broader cultural landscape
  • Strong project management and communication skills, with the ability to manage multiple workstreams and synthesise complex information into clear presentations and recommendations
  • Bachelor’s degree in marketing, communications, advertising, business, or a related field; equivalent experience considered
  • Highly organised, proactive, and comfortable operating in a fast-paced environment with shifting priorities and high-visibility initiatives
  • 7+ years of experience in influencer marketing, creator strategy, brand planning, social strategy, entertainment marketing, digital marketing, or integrated campaign planning
  • AI fluency or willingness to rapidly adopt AI-enabled tools for research, trend scanning, reporting, knowledge management, and planning efficiency
  • Strong understanding of the creator landscape, social platforms, gaming communities, entertainment culture, youth audiences, and emerging platform behaviours
  • Experience translating audience insights, cultural signals, creator trends, and business priorities into clear campaign strategies and planning recommendations
  • Experience supporting portfolio prioritisation, investment planning, measurement, and global/local ways of working in a complex or matrixed organisation
  • Collaborative working style with the ability to build trust across activation teams, local markets, agencies, and cross-functional stakeholders

Recruitment process

  • Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks

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