• We’re looking for an experienced Growth Marketing Manager to take our Meta and TikTok user acquisition campaigns to the next level. This high-impact media buying role is for someone who combines hands-on paid social expertise, a data-driven mindset, AI fluency, and strong creative judgment to scale and optimize these channels
• You’ll drive efficient user acquisition, upsells, and rapid testing. You’ll also build strong processes and work cross-functionally to grow marketing-attributed revenue
• The ideal candidate is customer-obsessed, experienced in using AI to work more efficiently, skilled in paid social, and comfortable managing large media budgets. You’ll partner with Analytics, Creative, Engineering, and other Marketing teams to drive rapid growth for Owner.com
• This is a fully remote role open to candidates anywhere in the U.S. or Canada
• Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition
• Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions
• Build a process for monitoring performance and allocating budget across channels, campaigns, and products
• Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth
• Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance
• Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience
• Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion
• Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency
• Create automated, easy-to-understand reporting that shares useful insights and learnings across the business
• Build a repeatable process for faster creative testing
• Automate budget allocation decisions across paid social campaigns
• Test landing page designs to improve conversion rates
• Share creative learnings across teams to unlock cross-functional opportunities
• In your first 30 days: Drive an approximately 10% improvement in ROI across Meta and TikTok
• In your first 30 days: Develop five or more new concepts based on creative testing
• You’ll work with Senior Growth Marketing Managers, Creative Strategists, and creative agencies and creators

Benefits

• Work from anywhere: Our flexible policy lets you work from wherever you want.
• Equity in Owner: All full-time employees in eligible countries receive pre-IPO equity in Owner.
• Benefits to support your success: We set you up for success where you are and where you’re going.
• Healthcare Coverage: We offer comprehensive health, dental and vision plans.
• Unlimited PTO: Your schedule, your choice. We give our team members full empowerment to choose the time they want to work, and don’t micro-manage working hours.
• Team retreats: We love building real friendships with everyone that we work with, so we do several retreats per year – to deepen our friendships, celebrate our wins, and plan our future.

• A track record of maintaining efficiency while scaling paid social spend and acquisition
• Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization
• 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization
• Comfort working in a fast-moving, high-ownership, and ambiguous environment
• Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative
• Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions
• A systems mindset and experience building scalable processes