• Investors invest when something has earned their interest and the right message reaches them at the right time. They can only hear from us if they have opted in and stay in our marketable audience. You will help create that interest and build the lifecycle journeys that sustain it, and you will help the Growth Lead design and test new engines for growth. You will also own the delivery of our key communications, which run across markets with different compliance and regulatory requirements, so a single send to everyone is never an option. The scope of this role begins when someone opts in to hear from us and ends when Investor Relations takes over to complete conversion. Overall channel strategy and sales sit with the Growth Lead and Investor Relations, and you contribute the analysis and ideas behind them. This is an associate-level role: you work independently on your own sends and journeys and seek input where a decision affects another team
• The Growth team sits within Marketing and you report to Naomi, the Growth Lead. The team is accountable for the size and quality of our qualified marketing audience, for how well our communications perform and for the new routes we build to investor interest. You work with Investments, Design, Fund Marketing and Content + Communications, and the Fund Marketing Manager and the Head of Content and Communications will be your closest partners. Investor Relations picks up where your work ends
• You help create and test the content, campaigns and ideas that bring investors to Moonfare and encourage them to engage with what we offer
• You design segmented nurturing and conversion journeys that engage and inspire investors at each stage, starting with those who abandon a product journey. You test each journey and refine it using the results
• You work with Naomi to identify, prototype and test new ways of attracting and converting investors, and you carry the ones that work into everyday practice
• You build each audience, decide the segmentation and apply the compliance rules of every market it covers. A send that reaches the wrong investor does not lead to an investment
• Every send planned by the teams that email our investors goes through you, and each one goes out on time
• You manage our net active audience, watch for what erodes it and propose ways to increase the qualified marketing audience. Someone who leaves the audience stops receiving our emails
• You report on email performance and run the tests that show what to change
• You bring the marketing funnel metrics, prepared with the data team, to the wider team so that everyone keeps their attention on them
• You send the invitations and the nurture that follows
• You help with paid campaigns on LinkedIn and Google Ads
• You help Naomi with analysis and campaign planning, and with some channel management on wider campaigns
• If you feel you do not meet all of the requirements, we still encourage you to apply!

Benefits

• Attractive compensation: We benchmark our compensation against other Fintechs and aim to pay at the 75th percentile.
• Relax and Recharge: You start your career at Moonfare with 25 vacation days and earn one extra day per year of tenure. Additionally, we have company-wide days off on different occasions.
• Growth budgets: Each full-time employee receives a minimum of €1,500 growth budget/ year that can be used for seminars, coaching, certification or other things that fosters your growth.
• Free daily lunches: On top of snacks, fruits, cereals and drinks, we offer lunch in our Berlin office and generous lunch budgets in our other offices.
• Mental health support: Our mental health platform nilo.health gives all employees access to online counseling, daily meditations and mindfulness workshops.
• Other benefits: We also offer a variety of other benefits like company parties and events, a referral bonus of €2,000, spontaneous company-wide vacation and company merch.

• You build audiences that respect the rules of each market. Compliance and regulation differ from one market to the next, and you segment accordingly
• You care about the detail. There is no margin for error in our sends and you check your own work before anyone else has to
• You have worked in a sales-led, data-led business. You know how marketing hands over to a sales team and you are used to decisions being checked against numbers
• You are analytical and fluent in CRM metrics and KPIs. You can read a test result, say what it shows and propose the next test
• You have built and sent CRM campaigns. You bring at least two years of doing it, including product journey flows such as abandonment
• You look for better ways to grow. You suggest ideas for reaching and inspiring investors, and you use modern tools, including AI, in your own workflow to improve routine tasks