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Website Growth Manager MaintainX
Mobile-first workflow management platform for digitizing paper-based procedures.
Permanent
Raleigh
Remote: Not specified
Salary: Not specified
> 3 years
You'll be part of
800 employees
Logiciels
Our take
MaintainX is a mobile-first workflow management platform designed to free industrial and front-line workers from using clipboards and spreadsheets, instead providing them with digital tools that streamline workflows that in turn, boost productivity. The company's software helps workers track reactive maintenance, and preventative maintenance, and control daily business operations. It is designed to work with organisations of all sizes, and it is successful with a customer retention rate of 98%. With customers including McDonalds, Duracell, Volvo, and DHL, MaintainX has experienced rapid growth since its inception in 2018. Boasting substantial funding from several investment organisations and angel investors, the startup is accelerating its r&d efforts, new market growth and expanding its operations and business reach.
You'll be working on
- As Website Growth Manager, you will be responsible for ensuring our website delivers measurable growth in leads and product signups
- You’ll own the strategy and execution for conversion rate optimization, personalization, and analytics — with a special emphasis on leveraging AI to accelerate insights and experimentation
- You’ll partner with design, engineering, and product marketing to create high-performing landing pages, scalable infrastructure, and compelling messaging
- Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (e.g., Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging
- Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO, where applicable
- Partner with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions to leads and trials
- Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization
- Own website analytics and attribution: build dashboards, track conversions, and partner with Marketing Ops and engineering on reporting and funnel visibility
- Integrate qualitative research (usability tests, heatmaps, surveys) with qualitative data, using AI-driven analysis to refine conversion paths
- Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection
- Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web marketing
- Update and publish new content/web pages on Webflow
Benefits
- Flexible time off
- Training and development investments
- Competitive salary and equity opportunities
- Comprehensive healthcare coverage
We're looking for
- This role is ideal for a data-driven, AI-savvy marketer who thrives at the intersection of analytics, UX, and experimentation
- Hands-on experience with AI tools (e.g., Clay, ChatGPT, Claude, or similar)
- Bonus: experience with AI-supported localization and multi-language web operations. Language skills in Spanish, French, and/or Portuguese
- Understanding of technical web performance (Core Web Vitals, page speed, SEO best practices)
- 4+ years in web or growth marketing, ideally in B2B SaaS
- Familiarity with AI-first search standards like LLMs.txt and schema markup
- Knowledge of tracking and measuring AI search/chat traffic (referrals, click-throughs, attribution)
- Experience in web analytics platforms (GA4, Mixpanel, Amplitude) and attribution modeling
- Strong project management and cross-functional collaboration skills
- Strong ability to apply AI for personalization, content optimization, and data analysis
- Experience collaborating with SEO teams to drive product-led SEO and optimize for AI-driven search
- Proven track record running A/B tests and driving measurable conversion improvements
- Proficiency with Webflow and Optimizely (or similar tools)