Senior Growth Marketing Manager M-KOPA
Connected asset financing solutions for everyday essentials.
Permanent
London
Remote: Not specified
Salary: Not specified
> 5 years
Skills we're looking for
Primary
Actively
Few
You'll be part of
3175 employees
Finance
Our take
M-KOPA is an asset financing company in East Africa, that provides solar energy solutions to under-served households. The company offers a pay-as-you-go model, allowing customers to access solar products like panels and batteries without upfront costs. M-KOPA's impact reaches far beyond its innovative financing model. By allowing households to have access to sustainable energy solutions, the company has helped improve overall living conditions for its customers. The widespread adoption of solar products has significantly reduced dependence on fossil fuels, resulting in lower carbon emissions and a cleaner environment. M-KOPA's robust funding includes debt financing from the U.S. International Development Finance Corporation, which aims to develop digital connectivity in Kenya. On top of this, a substantial, sustainability-linked 2025 debt financing round will help grow M-KOPA's smartphone products and ramp up market expansion, whilst promoting an environment and social benefit approach to asset financing. The company, then, is a driving force in ensuring sustainable energy access for millions across Africa and beyond.
You'll be working on
- Join our expanding Product Growth team! We’re actively recruiting a Senior Growth Marketing Manager as we continue to scale at M-KOPA. Most senior growth hires get one channel and one pod for years. This role is built differently: you’ll own two of our core growth pods in your first year, then land where you’ve had the most impact. It’s a fast track to pod leadership, not a support seat
- You’ll drive the conversion growth that turns customers into long-term, high-value ones, creating financial inclusion for Africa’s traditionally excluded. We’ve already helped over 10 million customers access over $2 billion in credit
- Real ownership from day one. You’ll be the one accountable for delivery in Repeat Phones, not shadowing or supporting someone else’s plan
- Two growth motions, one year. You’ll take on Digital Lending mid-way through, working directly with one of our strongest performers to understand cash loans end to end, then carry that pod solo for a defined stretch. Few people get this breadth this early
- A defined path, not indefinite floating. You’ll build real expertise in our two conversion pods first, then move into Lifecycle in the second half of next year, reporting to the Lifecycle CRM Lead once you’re there. The destination is set. What you bring to it is up to you. Work inside a proven CLV engine. M-KOPA has helped more than 10 million customers access over $2 billion in credit. You’ll be executing inside systems that already work, not guessing at what might
- Phase 1: Repeat Phones. Take ownership of reactivation and upgrade campaigns in CleverTap, working closely with the Growth Lead there to understand what’s driving the pod’s numbers and where the next opportunity is. You’ll be trusted to make real calls here, not just execute a checklist
- Phase 2: Cross into Digital Lending. Work directly with the Digital Lending lead, one of our top performers, to understand cash loan growth end to end before taking it on yourself
- Phase 3: Own Digital Lending. Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available if you need a second opinion
- Phase 4: Move into Lifecycle. In the second half of next year, join the Lifecycle pod full-time, reporting to the Lifecycle CRM Lead. You’ll bring a year of hands-on conversion experience into a pod that’s still being built, real currency for shaping what Lifecycle does next
- Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals
- Track funnel performance and flag drop-off points to the pod lead you’re supporting
- Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses
- Turn what works into documented playbooks the next person can pick up
- Keep data quality and campaign tracking clean enough that leadership can trust the numbers
Benefits
- Private health and life insurance
- Remote and flexi working
- Free meals in office
- Fun and collaborative facilities
- Career development opportunities
We're looking for
- Strong enough presence to build trust quickly with senior leads across two different pods
- Genuine appetite for pod leadership. This is a deliberate path toward owning a pod outright, and the breadth here is designed to get you there faster than a single-channel role would
- Judgment as much as skill. You can walk into a pod, understand what’s working and why, and make calls on where to push, not just follow a brief
- Energized, not unsettled, by ambiguity. You’ll work across two pods and land in a third decision point by mid-year. If that sounds like an opportunity rather than a risk, you’ll thrive here
- Hands-on fluency in CRM platforms like CleverTap, Braze, or similar, and comfortable reading a funnel or cohort without translation
- 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or a pod achieved, not just involvement in it