Welcome to the jungle logo
Lemfi
Lemfi

Senior CRM Executive

Job summary
Permanent contract
London
Salary: Not specified
Experience: > 1 year
Skills & expertise
Attention to detail
Marketing automation tools
Mixpanel
Basic
Looker
+5
Apply

Lemfi
Lemfi

Interested in this job?

Apply
Questions and answers about the job

The position

Job description

  • Every product launch, promo and market entry at LemFi reaches customers through a campaign.
  • As Senior CRM Executive, you’ll build and ship them: email, push, in-app and SMS, across remittance, credit, savings and whatever we launch next. You take a brief and turn it into a live, tested, correctly targeted send - then tell us what it did
  • You’ll report to the Senior CRM Manager for Campaigns and work daily with Growth Managers, Product Marketing, Design and Compliance.
  • This is a hands-on role with a high volume of sends and a high bar for getting each one right, because a wrong rate, a broken link or the wrong segment lands in a customer’s pocket. Do it well and you’ll be the person the rest of the business trusts to get their message out
  • Build and launch campaigns end to end in our marketing automation platform: segments, content, scheduling and send
  • Turn campaign requests from across the business into clear builds, and push back when a brief doesn’t hold up
  • QA every send before it goes: targeting, personalisation, links, localisation and compliance sign-off
  • Run A/B tests on subject lines, timing, offers and channels, and feed what wins into the next campaign
  • Keep the campaign calendar honest so customers aren’t hit by five messages in one day
  • Report on every campaign in numbers the team can act on: who received it, who converted, what it was worth
  • Spot what’s repetitive in your own work and template or automate it

Preferred experience

  • Comfortable pulling your own numbers, with basic SQL or a BI tool such as Tableau, Looker, Amplitude or Mixpanel
  • Working knowledge of Liquid and HTML for personalised, dynamic content
  • Hands-on with a marketing automation platform (Customer.io, Braze, Iterable or similar) - you build the campaign yourself
  • An eye for detail that catches the wrong segment or the broken link before the customer does
  • 1-3 years in CRM, email marketing or lifecycle, ideally in fintech, e-commerce or another high-frequency consumer product
  • Bias to ship: you’d rather launch, measure and iterate than polish a brief
  • Comfortable using AI tools to speed up copy variants, translations and QA checks
  • Lived experience or deep empathy with the life of our users - the millions who move countries to build something better
  • Experience running campaigns in a regulated or compliance-sensitive comms environment
  • Language skills in Italian, Portuguese, German, Mandarin, Wolof or Swahili

These job openings might interest you!

These companies are also recruiting for the position of “Customer Service”.

Apply