Field Marketing Manager (EMEA)

Job summary
Permanent contract
London
A few days at home
Salary: Not specified
Experience: > 3 years
Skills & expertise
AI and machine learning
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Kaltura
Kaltura

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Questions and answers about the job

The position

Job description

  • We’re looking for a Marketing Manager to lead field marketing across EMEA. In this role, you’ll turn regional sales priorities into campaigns, events, and experiences that build relationships, create demand, and move opportunities forward
  • You’ll work closely with Sales, bringing both strategic thinking and hands-on execution to a diverse region. This role involves travel across EMEA to support events, meet with regional teams and partners, and connect with customers in person
  • Own the regional marketing plan: Build and execute quarterly field marketing plans aligned with EMEA sales priorities, target accounts, and revenue goals
  • Drive demand and pipeline: Develop integrated campaigns, events, and partner programs that generate qualified leads and accelerate existing opportunities
  • Partner with Sales: Work closely with regional sales leaders and account teams to identify opportunities, align messaging, and activate priority accounts
  • Lead events and experiences: Plan and execute trade shows, executive dinners, industry conferences, and custom experiences. Travel to key events to oversee execution, engage with stakeholders, and ensure strong follow-up
  • Connect regional and global programs: Adapt global campaigns for EMEA markets and collaborate with Product Marketing, Content, and Digital teams to deliver relevant, consistent messaging
  • Use AI thoughtfully: Apply AI tools to improve research, planning, content development, personalization, and reporting. Test new workflows while maintaining quality and accuracy
  • Measure and improve performance: Track lead quality, conversion, pipeline creation, and pipeline influence. Share insights and use results to refine future programs
  • Manage partners, vendors, and budget: Negotiate sponsorships, oversee external partners, and manage regional spend with clear reporting and accountability

Benefits

  • Hybrid, flexible work environment
  • Extended private health (including mental) insurance
  • Personal and professional development programs
  • Occasional Cross company long weekends

Preferred experience

  • If you don’t meet 100% of the requirements below - that’s okay, nobody’s perfect! We believe in hiring people, not just a list of skills. We encourage you to apply if you think this is a role that would make you excited about coming to work every day
  • 4+ years of experience in B2B field marketing, regional marketing, or demand generation, ideally in enterprise technology or SaaS
  • Experience managing budgets, agencies, vendors, partners, and sponsorships
  • Data-driven and tech-savvy mindset, including hands-on use of AI tools to improve marketing effectiveness; fluent English and willingness to travel regularly across EMEA
  • Strong cross-functional and communication skills, with the ability to partner closely with Sales and regional teams and manage multiple priorities
  • Strong event and project management skills, including experience with industry events and executive experiences
  • Proven experience driving pipeline and supporting sales goals, from building marketing plans and campaigns to execution, follow-up, and performance analysis

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