Social Media & Digital Content specialist IMCAS
Créateur de contenu et organisateur d'événements en médecine et beauté.
Permanent
Paris
Occasional remote
Salary: Not specified
> 3 years
Skills we're looking for
Autonomy
Social media strategy
Planning and organization
Collaboration and teamwork
Relay
+2
You'll be part of
47 employees
E-commerce
Evénementiel
Average age: 33
Founded in 1994
35%
65%
Employee turnover: 10
IMCAS est créateur de contenu et organisateur d’évènements depuis près de 25 ans dans les domaines de la médecine et de la beauté. Aujourd’hui, plusieurs événements en présentiel sont organisés chaque année en Europe, en Asie et en Amérique. Devenu leader mondial sur le secteur liés à ses évènements, l’IMCAS s’attaque désormais à de nouveaux challenges tels que la diversification de son activité en ciblant de nouveaux marchés ou la digitalisation de ses contenus via une plateforme e-learning.
Les projets digitaux se sont considérablement développés depuis huit ans. Avec 90% de clients internationaux, l’équipe est multiculturelle avec de nombreuses nationalités représentées (argentine, colombienne, mexicaine, sud-coréenne, indienne, chinoise, américaine…et bien sûr française) faisant cohabiter français et anglais au quotidien.
L’entreprise a pour habitude d’internaliser au maximum les compétences, c’est pourquoi pour chaque projet, de nouveaux talents sont recherchés pour intégrer à long terme la société.
You'll be working on
IMCAS is an international organisation dedicated to medical education and congresses in aesthetic medicine, dermatology and plastic surgery. As Social Media & Digital Content specialist, you own IMCAS’s social media communication: social media editorial lines, planning, content production and performance, across several markets and languages. You work closely with the editorial, scientific, graphic and sponsor teams.
Our perfect match would be an individual who thrives on sharing fresh ideas, bridging community and culture across borders, business savvy, and, of course, being up to date on the latest trends online. You will be reporting to Reporting to the Director of Communications.
1. Strategy and planning
Turn the brand’s social media strategy into a quarterly editorial plan per channel and per congress, aligned with the wider communication calendar (newsletters, podcasts, Insider magazine, blog)
Define the role and rhythm of each channel: Instagram and LinkedIn as priorities, YouTube to develop, a WhatsApp channel …
Propose and test new formats and channels with measurable objectives
2. Content creation and adaptation
Create and adapt content to each platform’s formats (carousels, Reels, short video, stories, LinkedIn posts)
Repurpose existing content (interviews, podcasts, magazine, blog, congress sessions) into multiple social formats, such as cutting a podcast episode into short extracts
Produce on-site content during congresses (live coverage, speaker highlights)
Guarantee accuracy and consistency of medical content with the scientific team, and compliance with speaker and patient consents
3. Community and partnerships
Grow and animate our community of physicians; moderate and respond
Identify key opinion leaders and partners, and propose collaborations in coordination with the scientific and sponsor teams
Ensure a consistent voice across brands by coordinating with the colleagues in charge of Chinese platforms (WeChat, Rednote) and the Congrès SFME social channels
4. Paid media and performance
Plan, launch and monitor Meta Ads campaigns, with a focus on brand recognition and reputation
Define KPIs, deliver monthly reporting and benchmarking, and make recommendations to the Director of Communications
5. Collaboration with the editorial team and PR
Contribute to the Insider magazine, the blog and speaker interviews, in coordination with the editorial team
Work with the PR team, which is managed separately, to relay events and press content
We're looking for
3 to 5 years of experience in social media, content or communications, ideally in events, healthcare, B2B or an international environment
Excellent command of Instagram and LinkedIn; good knowledge of Facebook and YouTube; experience with Eastern platforms is a plus
Native or C2 English, written and spoken
French at professional level (C1)
Portuguese, Spanish or Chinese are a strong asset
Proficient in Canva and in video editing for short formats
Experience with analytics tools (native platform analytics, reporting tools) and project management tools
Ability to write precisely on medical and scientific topics and to work with physicians
Autonomy, rigour, and the ability to manage several projects under tight deadlines
Benefits
How we hire
Following the review of your CV, we will contact you by email
Based on your answers, we will invite you to an in-person interview
Final interview in our Paris office, followed by an English assessment test
Key figures
In short
Founding year
1994
Employees
47
Average age
33
Turnover rate
10
Gender
65%
35%
