Welcome to the jungle logo
Harry's
Harry's

Head of Community

Job summary
Permanent contract
New York
Occasional remote
Salary: $175K to 225K
Experience: > 7 years
Skills & expertise
Social media management
Discord
Few
Apply

Harry's
Harry's

Interested in this job?

Apply
Questions and answers about the job

The position

Job description

  • As Head of Community, you’ll run the creator engine behind Harry’s, Flamingo, and Lume. It’s a big role with a lot of room to build. You own the pod behind all creator and content work for TikTok Shop, the mass creator strategy across affiliate channels and platforms, and the entire influencer pipeline, from the first message to a long-term partnership
  • It all runs on one shared creator network and one set of infrastructure, with one goal: great creator content that helps the business grow and drives revenue
  • The role sits in the Growth organization and reports to the Head of Growth, but the work is cross-functional by nature. You’ll work every day with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand, partner with the brand marketing teams on influencer strategy, and pull in the growth creative team and brand influencer partners along the way. Your team handles creator execution across all of it
  • Own Mammoth’s shared creator network across all three brands. Every creator conversation, from either Growth or Brand, runs through it so no creator hears from two Mammoth teams
  • Own the shared infrastructure: contracts, rates, rights, payments, and the content repository. Paid usage and affiliate are the default on every deal
  • Decide which brand a creator belongs to, when to deepen or end relationships, and resolve cross-brand conflicts
  • Own the TikTok partner relationship and bring cross-brand asks to the platform
  • Own the pod that runs all creator and content work for TikTok Shop, led day to day by the Sr. Manager, Community
  • Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms: recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment
  • Build the path from mass creator to affiliate across channels to deeper partnership, so the best creators are found early and grow with us
  • Make sure creator content is used across every channel: paid whitelisting, UGC, affiliate, and brand organic
  • Own the whole influencer pipeline, from sourcing and first outreach through negotiation, activation, and renewal
  • Own performance partnerships through Influencer Partnerships
  • For brand-led work (large-scale influencers, brand moments), build shortlists, run outreach and negotiation, and manage engagement against the brand’s strategy and talking points
  • Run every creator experience for Growth and Brand through Community Engagement: Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers
  • Partner with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand. Take creator direction and briefs from them and turn it into creator targets and execution
  • Work with each brand’s marketing team on influencer strategy: a dotted line to each brand’s CMO, and close partnership with each [Brand] Influencer Marketing Manager, who owns the brand’s overall creator strategy
  • Bring in strategy and input from cross-functional partners, including Creative Strategists and the production team on the growth creative side, and the brand influencer teams
  • Give brand Social Media Managers access to the network for organic creator work and reposting
  • Own the Growth community budget: mass creators, performance partnerships, and engagement programming. Commissions sit in Growth
  • Brands fund large-scale influencers, brand moments, and premium tiers (e.g. luxury seeding) from their own budget. The split is set by creator cost, follower size, and objective [TBC: thresholds]. Shared experiences like creator trips are co-funded
  • Own brand safety review with input from the brand teams, and route larger deals for Brand approval [TBC: threshold]
  • Monthly Brand Creator Planning with each brand: strategy, priority moments, talking points, and budget
  • Weekly Community Operating Meeting: pipeline, outreach funnel, active deals, content delivered, engagement programming, what to scale or stop
  • Monthly Cross-Portfolio Review with the Influencer Marketing Managers: top creators and content, conflicts, budget, rights, and brand safety
  • Quarterly Strategy Review with leadership: whether the model is working, and team and budget needs
  • What Success Looks Like:
  • Active creators across the network, with strong creator NPS, engagement, and retention
  • Revenue driven by creators: TikTok Shop GMV from creator content, affiliate sales, and paid performance of creator content
  • Creator content reused across channels
  • Creator ROI and cost efficiency of the Growth community budget, with every dollar tied to a measurable outcome
  • Brand teams that see the Community team as the engine behind their creator strategy, with requests delivered on time and to brief
  • Creators who love working with us: they feel connected to the brands, make real money, and want to be our spokespeople
  • Brand safety: no incidents

Preferred experience

  • This role is likely not the right fit if you are a classic influencer marketer focused on celebrity partnerships and one-off posts, or an operator without the brand judgment to partner with CMOs
  • We’re looking for a creator-commerce operator who thinks in networks, incentives, content velocity, and commercial outcomes, and who can partner credibly with brand leaders
  • 10+ years across creator partnerships, affiliate, social commerce, or growth marketing, with at least a few years leading a creator function
  • A strong operator who can build systems and shared infrastructure from scratch
  • Growth marketing discipline and comfort with performance accountability
  • Comfortable leading through dotted lines and shared ownership, with clear accountability to growth outcomes
  • Able to run a high-volume program and bespoke, high-touch relationships at the same time
  • TikTok Shop and social commerce fluency; you understand affiliate economics and commission design
  • Good taste in creators and content, and the brand sensitivity to be a trusted partner to CMOs, growth leads, and brand teams

These job openings might interest you!

These companies are also recruiting for the position of “Community & Social Media”.

Apply