Go City

Travel and tourism app

To make sightseeing simple, flexible, and unforgettable.

The global travel and tourism industry is booming, reaching a record-breaking value of $11.1T in 2024, far surpassing pre-pandemic levels. This massive boost sets the stage for even more growth in the coming years. Go City (formerly Leisure Pass Group) is a multi-attraction pass platform and app hoping to use its “one pass, all the sights” tagline to shape the way users travel and explore new destinations.

Since its founding, Go City has become one of the largest sightseeing pass businesses. Users can pre-purchase attraction tickets, tours and activities, enabling them to budget pre-holiday, which has been one of the company's more attractive features. GoCity began with just one pass in its portfolio and has since grown to 30, and it's now available in over 25 locations, including London, New York and Paris.

Investments and a brand refresh have ignited a strong drive for growth. With this, the company is planning to invest further in brand campaigns, connecting users to rapidly expanding benefits and exciting features.