Occasional remote work is allowed for this position.
Type of contract for this position: Permanent contract
The position
Job description
If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more
You’ll be deeply embedded where people get things done
You’ll ship agentic capabilities on an open, extensible stack, with the craft and care required for enterprise trust, as we bring Work AI to every employee, in every company
Glean is looking for a Senior Social Media Manager to own and grow our organic social presence across LinkedIn, X, Instagram, TikTok, and YouTube
You’ll be the voice behind Glean’s brand channels and a key partner to our executives and technical leaders, turning product launches, company moments, and market conversations into content that educates, celebrates, and inspires the use of Work AI
This is a hands-on role for someone who moves fluidly between real-time execution (live-posting a launch event) and longer-range program building (scaling an employee advocacy program, standing up a technical social-listening motion)
You’ll report to the Director of Communications and work closely with Product Marketing, Content & Thought Leadership, PR, Sales, and R&D to make sure Glean shows up consistently and credibly everywhere our audience is paying attention
Own Glean’s always-on content calendar and organic social strategy across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to our content pillars: educate, celebrate, and inspire the use of Glean’s Work AI platform
Create and edit lightweight, platform-native multimedia content - including short-form video, clips, graphics, and other social-first assets - using tools such as Capcut, Canva, or other
Manage executive social media presence for Glean’s CEO and other company spokespeople — ghostwriting, scheduling, and coordinating posts that tie technical and company narratives to the broader Work AI story
Lead live social coverage for major company moments, including product launches, Monthly Drops, and flagship events (e.g., Glean:GO), publishing and amplifying content in real time across channels
Own and scale Glean’s employee advocacy program (currently run via Oktopost) — onboarding and training advocates, curating ready-to-share content, managing the licensing/vendor relationship and renewals, and reporting on reach, engagement, and pipeline attribution (in partnership with Sales/SFDC)
Build and run a technical social-listening and rapid-response motion (e.g., a “Glean Gurus”-style program) with R&D and PMM, surfacing and engaging in relevant conversations on X, Reddit, and other technical forums
Partner with Sales and Sales Enablement to train employees on social best practices and personal branding, and run onboarding sessions on how to engage safely and effectively on behalf of the brand
Manage relationships with outside agencies or contractors supporting content production, cross-posting, and coverage during high-volume periods
Track and report on social performance (reach, engagement, follower growth, and pipeline/revenue influence) and translate insights into content and channel strategy recommendations
Monitor brand sentiment and competitive conversation, applying sound judgment on when and how to engage, and act as a first line of defense on social-related reputational risk
Collaborate cross-functionally with Communications, PR, Product Marketing, Content & Thought Leadership, and R&D to ensure social amplifies — and helps shape — the broader company narrative
Preferred experience
Experience running or scaling an employee advocacy or social amplification program (e.g., Oktopost, EveryoneSocial, GaggleAMP) with measurable results
Vendor and budget management experience (agencies, social tooling contracts) is a plus
Strong writing skills and an editorial eye, with the ability to translate technical or dense product content into clear, platform-native copy
Experience managing or ghostwriting for executive social accounts, with strong instincts for voice, tone, and what’s appropriate to post on a leader’s behalf
Comfort operating in real time — live-posting events, responding quickly to trending conversations, and making fast, sound judgment calls under time pressure
Experience partnering cross-functionally with Communications, PR, Product Marketing, Sales, and Engineering/R&D stakeholders
A data-driven approach to social, with experience using analytics tools to measure performance and tie social activity to pipeline or business outcomes
6+ years of experience managing organic social media for a B2B or enterprise technology/SaaS brand, ideally with direct ownership of a corporate LinkedIn and X presence
Strong technical fluency, with the ability to quickly understand complex AI, product, and engineering concepts and translate them into accurate, accessible, and compelling social content
Recruitment process
As part of the interview process, you’ll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role
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