Digital Marketing Manager

Job summary
Permanent contract
Mountain View, CA
Salary: Not specified
Experience: > 3 years
Skills & expertise
Attention to detail
Competitive analysis
Adaptability
Proofreading
Search Engine Optimization
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DataVisor
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Questions and answers about the job

The position

Job description

  • We are seeking a talented and versatile Digital Marketing Manager to join our growing marketing team
  • The ideal candidate will have a passion for writing and a deep understanding of technical subjects, coupled with the ability to create engaging content across various platforms
  • Create high-quality, engaging content on technical topics for various mediums including but not limited to:
  • Email campaigns
  • Blog posts
  • Website copy
  • Landing page copies
  • Ebooks
  • Case studies
  • Social media posts
  • Ad copies
  • Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content
  • Identify content gaps through competitive analysis and market research, develop strategies, and produce content to fill those gaps
  • Work closely with the PR team to support PR activities and initiatives (drafting PRs, emails, award submissions, speaking opportunities etc.)
  • Optimize content for on-page and off-page SEO to drive organic traffic and improve search engine rankings
  • Edit and proofread content to ensure clarity, consistency, and grammatical accuracy
  • Stay updated on industry trends and best practices in content marketing and SEO

Benefits

  • Stock Options
  • Commuter Passes
  • Paid Time Off
  • Catered Lunch and Dinner
  • Team and Company Outings

Preferred experience

  • Proficiency in crafting various types of content including long-form articles, short-form content, and promotional materials
  • Strong understanding of SEO principles and best practices
  • Excellent writing, editing, and proofreading skills with a keen eye for detail
  • Previous experience working with PR teams and related activities is highly desirable
  • Ability to adapt writing style and tone to suit different audiences and platforms
  • Experience in conducting competitive analysis and identifying content gaps
  • Bachelor’s degree in technical writing, creative writing, literature, English, or related field
  • 3+ years experience as a Technical Content Writer or a similar role at B2B tech company
  • Experience using WordPress content management systems (CMS) and basic HTML/CSS is a plus

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