Sales Executive (German-Speaking · Tech Show Frankfurt)

Job summary
Permanent contract
London
Salary: Not specified
Experience: > 1 year
Skills & expertise
Motivational skills
Sales prospecting
Negotiation skills
Gather
Zoom
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CloserStill Media
CloserStill Media

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Questions and answers about the job

The position

Job description

  • We’re looking for a Sales Executive to sell exhibition stands and sponsorship for Tech Show Frankfurt every day. You’ll follow the sales strategy set by the Event Director and Show/Sales Manager, and work closely with them to hit and exceed show targets
  • You’ll ensure our sales performance standards are met, exceed your own targets, and support colleagues in running the event smoothly whenever needed
  • Manage your day-to-day sales, pipeline, and the admin that goes with it
  • Deliver your individual sales targets across the event
  • Proactively deliver the show strategy across new and existing business
  • Deliver the campaign strategy set by the Event Director and Show/Sales Manager, taking the show over target, including overall exhibitor numbers, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenue
  • Identify key new business clients and sales targets within your prospect universe
  • Listen to customer requirements and present in a way that makes the sale
  • Maintain and develop relationships with new and existing customers to make sales
  • Arrange meetings with new and potential customers where appropriate
  • Respond to incoming email and phone inquiries
  • Act as the contact between CloserStill Media and its existing and potential markets
  • Negotiate the terms of an agreement and close sales
  • Challenge objections to help the customer reach a buying decision
  • Create detailed written proposals and send them to clients promptly
  • Gather market and customer information
  • Visit and canvass at competitor and industry events, building a systematic understanding of competitors and monitoring them
  • Record your sales in line with the company’s sales process
  • Review your own sales performance, aiming to meet or exceed targets
  • Uphold the KPI of 90 minutes a day on the phone, which includes Teams and Zoom calls
  • Prepare for power hours with well-researched, targeted prospects, setting agreed times with your manager
  • Attend team meetings, and share best practice on identifying new business with colleagues and line management, learning from them in return
  • Attend sales and personal development training, and use what you learn in your sales pitch and other responsibilities
  • Undertake any other duties as reasonably requested
  • Execute the Event Director’s and team’s strategy and objectives set out in the event’s business plan
  • Meet customers, prospects and event partners face to face regularly, where appropriate
  • Get close to your market, understand its trends and build your sales pitch around them
  • Keep an accurate personal stand and sponsorship ledger in Salesforce
  • Reconcile your personal sales ledger regularly, making sure your exhibitor promises are reported where required
  • Provide a weekly report and forecast on your personal revenue
  • Monitor market and competitor activity
  • Read all relevant industry titles
  • Build positive, professional relationships with existing and prospective clients, associations, sleepers and, where appropriate, contractors, media and commercial partners

Preferred experience

  • Confident on the phone, with the drive to build a strong pipeline of new business as well as grow existing accounts
  • Strong negotiation and closing skills, and the ability to write clear, persuasive proposals
  • Well organised, with good attention to detail when managing your pipeline, ledger and weekly forecast
  • German-speaking
  • A track record of meeting and exceeding sales targets
  • A positive team player who shares best practice and supports colleagues when the event needs it
  • Comfortable using Salesforce, or a similar CRM, to record and report your sales
  • Happy to meet customers face to face and to get out to industry and competitor events
  • Proven experience selling exhibition stands, sponsorship or media in a B2B events or similar environment

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