Growth Marketing Lead (Programmatic & Video)

Job summary
Permanent contract
New York
Occasional remote
Salary: $167.2K to 209.1K
Experience: > 5 years
Skills & expertise
Spring
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Brex
Brex

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Questions and answers about the job

The position

Job description

  • Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth
  • Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve
  • Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel
  • Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes
  • Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings
  • Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning
  • Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation

Benefits

  • Medical, dental & vision
  • Generous vacation
  • Spring Health & Calm
  • Year-end company shutdown
  • Milk Stork for nursing parents
  • In-office days, lunches & offsites
  • Commuter benefits
  • 4 fully remote weeks
  • Carrot Fertility benefits
  • Generous parental leave

Preferred experience

  • Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers
  • 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising
  • Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing
  • Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment
  • Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes
  • Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions
  • Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests
  • Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management
  • Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data
  • Experience in fin-tech marketing or marketing to finance professionals
  • Familiarity with product-led growth or hybrid demand models
  • Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities

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