• We are seeking a results-oriented, crypto-native Head of Institutional Marketing to join the Blockchain.com Marketing Team
• In this role, you will play a vital role in leading the marketing efforts for our Institutional business, Blockchain Institutional
• Alongside your Institutional sales colleagues, you will be responsible for scaling the growth of the vertical, through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com’s presence at key crypto events
• Successful Go-to-Market planning and execution: defining target audiences, creating compelling marketing collateral and executing effective channel distribution to a sophisticated crypto audience
• Lead generation: Develop and execute independent lead generation campaigns for Blockchain.com Institutional sales team
• Content creation: You’ll oversee best-in-class thought leadership our clients find informative and will regularly consume
• Nurturing & lead qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture and lead qualification campaigns through our CRM systems, actively iterating to accelerate pipeline velocity
• Event marketing: Leading global promotional activities for Blockchain.com at industry events, including our own. Develop and manage event collateral materials, and help coordinate logistics for event participation
• Marketing leadership: Working with the CMO, you will be a visible and vocal leader of the marketing vertical across the organization, using your presence and insight to drive coordinated action wherever it is needed

Benefits

• Meaningful Equity
• Offsites
• Get the equipment you need
• Paid Family Leave
• Remote-first
• Crypto Bonus
• Unlimited Vacation
• HealthCare

• Crypto-nativity: You should know all the products already, and be comfortable pitching them to some of the most sophisticated people in the space
• Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline)
• You should be passionate about space and its bright future
• Marketing operational credentials: You’ll be able to show examples of the past or how you’ve operationalized the marketing-into-sales pipeline in the past, to great effect
• A relentless and vocal persona: Institutional crypto marketing can be a streetfight; to lead and thrive in this area, we need someone who can hold their own,regardless of the conditions they find themselves in
• Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community
• Attention to detail. You’ll be a perfectionist, obsessed with making every last detail decent, from the brand to the product