Bally's Interactive

Digital arm of entertainment provider, Bally's Corporation

To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.

In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.