📋 Context

250+ local authorities rely on Vizzia to keep their streets clean and safe. By end of 2026, that number will be 450. Getting there isn't just a sales challenge. It's an acquisition challenge.

Today, 99% of our pipeline comes from outbound. It works. But it doesn't scale. You're joining Vizzia to fix that: build the inbound engine from scratch, sharpen our outbound performance, and reach a 70/30 pipeline balance that generates a predictable, reliable flow of qualified leads.

Performance Marketing doesn't exist yet at Vizzia. You won't be joining a team. You'll be creating one. You'll report directly to our CMO, and work closely with the BDR Manager, Sales, RevOps, and Brand & Content. The foundations you lay in the first year will shape how Vizzia acquires customers for the next decade.

Your mission: build the acquisition engine and make it run.

🎬 What You'll Do:

1. Build the Inbound Engine from Scratch

Turn attention into qualified leads, at scale, from day one.

• Design and execute the first acquisition campaigns across LinkedIn Ads, Google Ads, and other channels: test fast, kill what doesn't work, scale what does

• Set up lead capture mechanics: landing pages, forms, lead magnets, webinars

• Connect everything to HubSpot for clean attribution and end-to-end tracking

• Run A/B tests continuously: audience optimization, message testing, budget allocation

2. Amplify Outbound Performance

Work side by side with the BDR Manager to make outbound sharper and more efficient.

• Co-build outreach sequences and messaging with the BDR team (copywriting, timing, channel selection)

• Identify buying signals and trigger events (RFPs, local government elections, news)

• Orchestrate ABM campaigns on strategic accounts

• Build synergies between paid, content, and outreach: one campaign, one system, no silos

3. Own Performance and Attribution

You don't just launch campaigns. You build a measurable, optimizable system.

• Define and track the right KPIs: cost per lead, conversion rates by stage, pipeline contribution

• Build and maintain weekly performance dashboards for you and for leadership

• Analyze performance by channel, segment, and message to make smart investment decisions

• Document learnings and build Vizzia's acquisition memory

4. Set the Foundations for Scale

Structure for growth, not just for today.

• Build and maintain the martech stack around HubSpot (automation, lead scoring, nurturing)

• Write the playbooks: what works, how to replicate it, how to improve it

• Set up qualification and handoff processes with the Sales team

• Prepare the ground for a performance team that will grow with Vizzia

📊 How We Measure Your Impact

6-month target: 30 engaged leads per month.

Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel - but you think all the way to closing.

🔎 Who You Are:

• 5+ years in acquisition, demand gen, or growth - B2B, complex sales cycles, multi-stakeholder

• You've built from scratch, not just optimized. You know what zero-to-one feels like

• Fluent in HubSpot, comfortable with paid acquisition, experienced in ABM end-to-end

• Not a pure paid profile - you think strategy, targeting, message, conversion

• Data-driven: decisions from numbers, learnings documented, next test starts smarter

• Scrappy and rigorous: fast tests, clear documentation, no waiting for perfect conditions

• Owner mindset: this is your domain, end to end. You don't wait for instructions

• Creative: you test angles and formats others don't. You invent playbooks, not copy them

• Strong collaborator: BDRs, Sales, Content - acquisition is a team sport

❌ What you are not

• A media buyer who just pushes budgets

• A brand marketer - your obsession is leads, not impressions

• A theorist - slides come after conversions

• A solo player - you work in tight sync with the rest of the GTM team

💡 Why this role matters now

Vizzia has proven product-market fit with 200+ local authorities. Outbound got us here. To double and triple, we need a predictable, scalable acquisition engine. You build it from scratch, with budgets tied to results and direct impact on the company's trajectory.

Hiring process

• Screening call (30 min)

• Call with the CMO (30 min)

• Case study & presentation (1h)

• Team fit interview

• Welcome aboard 🚀

Benefits

• 🏡 Hybrid work

• 🏝 “Contrat cadre” and RTT (between 8-12 per year depending on the number of public holidays in the current year)

• 💻 A Mac or PC depending on your preferences

• 💸 BSPCE

• 🍜 60% coverage of meal vouchers worth €9 per worked day

• 🚃/🚲 Sustainable mobility allowance

• 🏥 Mutuelle (Alan)

• 💼 Offices located in central Paris (9th arrondissement)

• ☀️ Annual offsite with the whole team and plenty of company events