In 2001, the vente-privee concept was born. Based on the simple but revolutionary idea of transforming the old stock clearance business through digital technology. Back then, the e-commerce was just starting up in Europe, vente-privee set up a digital platform, so that major brands could sell their stock at greatly reduced prices in an attractive environment that protected their image.
Vente-privee invented the digital model of event-driven sales, and became a pure player retailer that completely disrupted retail codes in its historical sector: fashion.
In 2019, vente-privee changed its name, becoming a European brand: Veepee.
The site thus asserted its position as the European leader in online event-driven sales. Every day, the Veepee website offers its members access to these sales. Ready-to-wear, fashion accessories, home equipment, toys, sports articles, high-tech, gastronomy products and more are sold in limited quantities for a certain period (between 3 and 5 days) at significant discounts, with a high-quality presentation.
Veepee has millions of members in Europe. This success is due to a constant quest for innovation, creativity and quality in terms of both offer and service, under the leadership of Jacques-Antoine Granjon. "Our mission is to create an event every day, to maintain that spark of desire.” A tried and tested recipe that is now being copied on a global scale.
But because innovation and diversification are important to Veepee, they constantly reinvent it, with connected business, Brandsplace, second-hand goods, etc. Veepee’s pioneering and entrepreneurial spirit continuously drives it to develop and create new activities.
25 years after its creation, Veepee was the first French unicorn to cross the €1 billion threshold in turnover in 2014 – without ever resorting to fundraising. Veepee occupies a prominent place in the French Tech landscape, and is again one of the Next 40, for the fourth year running.
The group now has a workforce of 5,000 in 10 countries, collaborates with more than 7,000 brands and posted a turnover of €3.3 billion including VAT in 2024.