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9 months ago

Head of Growth Marketing Incenteev

Copilote IA pour managers de proximité.

Permanent

Paris

A few days home

60K to 75K € a year

> 4 years

5 years of study

9 months ago

You'll be part of

28 employees

Mobile Apps

Software

Artificial Intelligence / Machine Learning

Average age: 34

Founded in 2012

57%

43%

Our vision
We are on a mission to invent the management of tomorrow.
We believe that people are changing the world, not processes.
And people are at their best with leaders that can deliver a meaningful work experience to their team.
To make this happen, we build the most engaging management platform in the world.

We support organizations along three dimensions, Dare, Care and Share, .
DARE : The New Manager is an entrepreneur, and raises the collective ambition of their team.
CARE : Each person is important in the team and deserves to be coached to their best.
SHARE : Expertise is often locked up in the field. The New Manager fosters the spreading of best practices across the organization.

With Incenteev, managers are becoming Change Makers, and accelerate the success of their team in critical times : product launch, new markets, merger, CRM integration, or new organisation.

Our clients
We work with amazing companies around the world : Nespresso, Orange, LG, Samsung, Air Liquide, Société Générale, SNCF, Elior, Ipsen, Groupama, Crédit Agricole, Henkel, Merck, Samsung, LG, Renault and many more.

Our values
We design what we are. We are what we design.
Simple : We design interfaces that bring simplicity to a complex world. We value simplicity in our interactions at Incenteev.
Fun : We design engaging scenarios to make users feel great. We want to have fun in the journey.
Mobile : We design for users on the go. We are humble and agile.
Human : We design technology for people, not to replace people. We are committed to our people. Today and forever.

Our commitment
We are engaged in the process of becoming a B-Corporation, a Company with a Mission.

Our future
We are a profitable start up, self-funded with a long term vision to change the world of management. We are addressing a $5 billion market.

You'll be working on

Mission & Objectives

Reporting directly to the CEO and as a member of the Executive Committee (CoDir), your mission is to structure and execute a clear, credible, and scalable marketing strategy. You will lead a team of 2.

Key Objectives:

Accelerate the Enterprise Pipeline by structuring qualified lead generation suited to long and complex sales cycles
Lead the Go-To-Market for our new AI freemium solution (acquisition and conversion)
Strengthen brand awareness and thought leadership within our 40,000-member community

Main Responsibilities

Marketing Strategy & Leadership

Define the marketing roadmap to support complex sales cycles
Strengthen strategic positioning to ensure credibility with Enterprise decision-makers
Report directly to the CEO as a member of the Executive Committee
Manage a team of 2 people

Account-Based Marketing & Acquisition (Long-Cycle Focus)

Drive the ABM strategy by mapping strategic accounts, key decision-makers, and influencers
Orchestrate multi-touch campaigns (LinkedIn Ads, expert content, webinars, and trade shows) to nurture ~1-year sales cycles
Master HubSpot for campaign management and lead scoring

Innovation: AI Launch & Go-To-Market

Define and execute the Go-To-Market strategy for the new AI product in Freemium mode
Acquisition Mechanics: Implement acquisition strategies for the Freemium model and optimize the conversion journey to Premium

Communication & Expert Content

Deploy institutional communication on management expertise that is both human-centred and engaging
Social Proof: Turn client testimonials and impact studies into undeniable market proof
Influence: Expand the CEO’s influence and presence across LinkedIn and YouTube

Performance & Tools

KPIs: Define, monitor, and analyse key marketing performance metrics
Tech Stack: Manage CRM (HubSpot or equivalent), marketing automation, and ABM / data-enrichment tools
AI-First: You leverage AI daily to scale content creation and lead scoring
Budget: Ensure rigorous budget management and accurate reporting

We're looking for

Candidate Profile

Technical Skills & Experience

Experience: 3 to 7 years in B2B Marketing
Tools and Automation: Expertise in HubSpot, SalesNavigator, Waalaxy, PhantomBuster, and experience in automating marketing workflows leveraging genAI for personalization at scale.
Sales Culture: Ability to work hand-in-hand with the Sales team to create alignment between lead gen activities and business priorities.
Languages: Bilingual in French and English (Mandatory)

Soft Skills

Outstanding analytical and problem-solving skills
Leadership and ability to structure a department and manage a team
High level of autonomy and strong organizational skills
Comfortable operating in a fast-paced, entrepreneurial environment

Nice to Have

Entrepreneurial experience
Multicultural profile
Fluency in a third language

Why Join Us?

Balance: The stability of an established company combined with the excitement of a new product launch
Team: High-level, collaborative environment (rated 4.5 on Glassdoor)
Commitment: A genuine B Corp culture
Pet Friendly: Your pets are welcome in the office!

Recruitment Process

10-minute call with Delphine, HR Manager
30- minute video interview with William, Head of Marketing
1.5-hour strategic interview with Jennifer (Head of Sales), Adrien (Deputy CEO) and Roland (CEO) (in person)
1-hour team meet (in person)

Benefits

How we hire

30-minute interview with Delphine, HR Manager & William, VP Marketing (video call)
1.5-hour strategic interview with Roland (CEO) and Adrien (Deputy CEO) (in person)
1-hour team meet (in person)