Growth Inbound Manager Primo

We’re looking for our first Growth Manager to lead and scale Primo’s inbound growth engine.

We are still early in our inbound journey: strong foundations have been laid, and we now want to take things to the next level.

You’ll play a pivotal role in shaping how Primo attracts, educates, and converts customers — owning the full inbound engine from content to funnel performance.

This is a founding role within the Growth team: highly strategic, deeply hands-on, and with a massive impact on Primo’s trajectory.

Your mission

What you will do

• Design and execute Primo’s inbound strategy, transforming early foundations into a scalable acquisition engine

• Build and optimize the full inbound funnel — from awareness to SQL — through SEO, content, CRO, and experimentation

• Create and scale a high-impact content system (articles, case studies, templates, landing pages…) rooted in customer pains and search intent

• Run and scale paid acquisition experiments (Google Ads, LinkedIn, retargeting…) to accelerate what works without relying on large budgets

• Leverage AI & automation to accelerate research, content production, and growth workflows

• Own growth KPIs (traffic, MQLs, SQLs, activation) and collaborate with Sales & Product to drive measurable revenue impact