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Head of Marketing Operations Europe

  • CDI 
  • Paris
  • Bac +5 / Master
  • > 7 ans

La tribu



  • Application mobile, Publicité
  • De 50 à 250 salariés

Le poste

Head of Marketing Operations Europe

  • CDI 
  • Paris

Cette offre a été pourvue !

À propos

L’application gratuite Shopmium permet à ses utilisateurs de découvrir de nouveaux produits dans les magasins autour d’eux en bénéficiant de promotions exclusives. Fini les bons de réduction à découper, les preuves d’achat à renvoyer… tout se passe sur smartphone en quelques instants !

Plus de 500 marques ont déjà fait confiance à Shopmium : Danone, Nestlé, SC Johnson, Heineken, Andros, Pepsico et bien d’autres… Chaque semaine, des dizaines de nouvelles offres sont mises en ligne dans l’appli.

Shopmium emploie plus de 50 personnes à Paris et Londres et a reçu de nombreux prix pour sa solution innovante de coupons mobiles.

En novembre 2015, Shopmium a rejoint le groupe américain Quotient Technology Inc., leader américain du couponing digital créé en 1998 (sous la marque Coupons.com).

5 millions d’utilisateurs en Europe ont déjà découvert Shopmium ! Et vous ?

Descriptif du poste


  • User acquisition and activation: acquire new users for our Mobile app and website.
  • User retention and User happiness: increase user engagement, lifetime value and satisfaction.
  • Social / Community management: develop our visibility on social network and interactions with our community of users.
  • France – UK - Belgium

Role & Responsibilities

  • Define and run the marketing strategy in Europe according to company goals defined by the Leadership team.
  • Control the marketing budget and make decisions on “what” (user acquisition, retention, social…) and where (FR/UK/BE). Reporting to the Finance team.
  • Define, lead and run the marketing operations planning (special ops, recurring ops, social…).
  • Work closely with the product teams to prioritize improvements and new features.
  • Harmonize processes and operations across Europe.
  • Management of a team of 10 members (with 4 direct reports to rely on). Responsible for team’s alignment with company strategy.
  • Develop the relations with the marketing teams of our headquarter in California.


  • Be an integral part of French and UK teams sharing best practices & learnings.
  • Establish a robust reporting process to track KPI’s and ROI.
  • Understand Shopmium brand positioning and help us advance it to the next stage.
  • Regular management reporting to support strategy, investment and results.
  • Be in tune with industry developments - adopt a test, learn and evolve style of work.
  • Reporting to the VP Marketing, Product & Operations.

Shopmium +

  • Clients include famous brands (Nestlé, Danone, L’Oréal, Andros, Lu, Procter & Gamble, Unilever…)
  • Strong growth => many opportunities
  • Smart and energetic team
  • Fun events (breakfast, Thursday Drink, parties…)
  • Delicious food to try for free :)
  • Office location: heart of Paris (Louvres-Rivoli)
  • A pioneer start up!

Profil recherché

Desired Skills & Experience:

  • Experience running a complex CRM program across email, push notifications and in app messages.
  • Experience running and scaling user acquisition campaigns across Europe (mostly app install) through various networks.
  • Experience managing a team.
  • Good project management and multi-tasking abilities.
  • Analytically strong, data-driven decision mentality and comfortable using reasoning.
  • Tech saavy, ability to use SAAS platforms such as an automation platform, CRM platform, BI, etc…
  • Results focused, strong sense of responsibility and follow-through.
  • Experience reviewing and tracking performance across platforms.
  • Role is both strategic and hands-on, whilst some support is available at either end, you must be comfortable working across both areas. This is a hands-on manager role.
  • Bachelor’s degree in business or marketing a bonus as is any professional training
  • Fluent in French and in English.
  • Working experience: 7-10 years

About You:

  • Comfortable working in a fast-paced and dynamic team environment.
  • Team player, enjoys working as part of a collaborative team partnering to get-things-done - you make our team better.
  • Emerging leader, you have what it takes to take the step-up to management but perhaps haven’t had the chance yet, or maybe you’re there already but are looking for a change.
  • Ability to think and act fast.
  • Passionate about your work – you bring energy, enthusiasm and a smile to work!

Découvrez l'équipe de Shopmium



Head of Marketing Operations Europe

  • CDI 
  • Paris
  • Bac +5 / Master
  • > 7 ans
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