Join our dynamic marketing team as a Growth Manager, where you’ll play a pivotal role in fueling our expansion in the U.S. 🇺🇸 and sustaining our market leadership in France 🇫🇷. Leverage your expertise in growth management to craft effective acquisition strategies, funnel optimization, and lead generation, all while directly reporting to our CMO.
Direct-to-Consumer Offers: Drive online subscriptions through self-service offers.
Enterprise Solutions (Ausha PRO): Generate Marketing Qualified Leads (MQLs) for our Sales team to convert.
Individual podcasters/ Freelancers / Small B2Bs for direct online subscriptions.
Enterprises (Big companies / Agencies & Studio / Public Organizations) for Ausha PRO offers.
Grow our number of Trials and Subscribers: with a focus on Outbound Smart Strategies
Craft compelling landing pages.
CRO Management: Conduct tests and make continuous adjustments to achieve optimal Conversion Rate (CVR) at each stage of the funnel.
Paid Channel Management: Oversee Search Engine Advertising (SEA) and Social Media Advertising (SMA) campaigns, ensuring cost-effectiveness.
Oversee affiliate audiences.
Grow our number of MQL
Execute cold mailing and CRM scraping.
Implement lead scoring and segmentation.
Forge strategic partnerships for new growth avenues.
Data-Driven Strategy
Provide in-depth weekly and monthly reports to the CMO (beware she’s a data-junky)
Utilize data to challenge team and agency performance.
Coordinate market and sales reporting.
Update monthly the Mkg team Data studio
Develop and implement data-driven growth strategy (be creative and smart)
Team Leadership
Lead a team comprising a Website Developer & Technical Marketing Stack Manager and a Lead Generation Manager.
Oversee freelancers and agencies as needed.
Cross-Functional Collaboration
Work with Sales to refine lead qualification processes.
Partner with the Content team for SEO, Ads, and other resources.
Coordinate with Product for technical tool implementations.
💼 Minimum 5 years of experience in Growth Marketing (with Outbound channels expertise), preferably in a B2B tech (SaaS) environment.
🇺🇸 Native or at least Fluent in US-English and have worked for the US market
🤝 Strong cross-functional and team collaboration skills.
🎯 Exceptional ability to communicate effectively and persuasively with C-level executives, demonstrating a clear understanding of business objectives and strategies.
📡 A strong inclination towards technology, innovative tools/AI and an understanding of the latest market trends.
💜 Someone who shares our values.
🇫🇷 French speaker and readers could be appreciated
🎙️Have experienced Podcasting
(We need a Power user of tools indicated with a *)
Analytics: GA4* / Amplitude* / Hotjar
Reporting: Data Studio*
Email Marketing: Sendinblue (Brevo) / Intercom
Ads: Google Ads*/ Meta Ads / Linkedin Ads*
CMS: Wordpress (Elementor)
Automation: Zapier* / Make
Outbound: Lemlist / Waalaxy*
Revenue: Chartmogul /Chargebee
B2B Enrichment: Derrick / Apollo
Global organization stack: Slack/ Notion /Gsuite /ChatGPT4
Resume Screening and Preliminary Call (30min)
Skills and Motivations Interview (1h30) with our CMO
Live Skill Test: QCM and Case study (45min + 2H15) - in Paris Offices if possible
Digital Coffee with 2 team members
Final Interview with CEO (1H30)
Interviews can be conducted in both English and French.