Data Analyst - Marketing Analytics
Yubo

Yubo

Data Analyst - Marketing Analytics

  • Permanent contract 
  • Paris

The company

Yubo

Yubo

  • Mobile Apps
  • From 50 to 250 employees

The job

Data Analyst - Marketing Analytics

  • Permanent contract 
  • Paris

Who are they?

📱 Yubo is a safe space for young people to socialize and make connections while streaming and chatting online through an app.

🔒 The platform boasts an innovative suite of safety tools that guarantee all its users’ security, moderation, and privacy.

Faced with a new generation of hyperconnected digital natives who are lonely and overwhelmed, Yubo helps Gen Z engage with the world and learn about themselves. Inspired by the best of offline interactions and the possibilities of digital life, Yubo’s vision is to fix online social interactions for the next generation. Unlike traditional social networks, Yubo prioritizes people over content, real-time interactions over likes, and real connections over followers.

🌍Created by three friends/engineers who are passionate about consumer apps and thanks to a team of 60 people in 3 different offices (Paris, Londres, New York), Yubo now has 50 million users across and attracts approximately 2 million new users every day.

Since its launch in 2015, the app’s users have:
✔️made more than 2 billion real connexions/friendships on the platform.
✔️ sent more than 10 billion chat messages.
✔️ streamed live almost 30 million times.

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Job description

Who we are 

📱 Yubo is a safe space for young people to socialize and make connections while streaming and chatting online through an app.  

🔒 The platform boasts an innovative suite of safety tools that guarantee all its users’ security, moderation, and privacy. 

Faced with a new generation of hyperconnected digital natives who are lonely and overwhelmed, Yubo helps Gen Z engage with the world and learn about themselves. Inspired by the best of offline interactions and the possibilities of digital life, Yubo's vision is to fix online social interactions for the next generation. Unlike traditional social networks, Yubo prioritizes people over content, real-time interactions over likes, and real connections over followers. 

🌍Created by three friends/engineers who are passionate about consumer apps and thanks to a team of 60 people in 3 different offices (Paris, Londres, Jacksonville), Yubo now has 50 million users across and attracts approximately 2 million new users every day. 

Since its launch in 2015, the app’s users have:

✔️made more than 2 billion real connexions/friendships on the platform.

✔️ sent more than 10 billion chat messages. 

✔️ streamed live almost 30 million times. 

As a Data analyst, Marketing Analytics at Yubo, you will report to the Lead Data Analyst in the Paris team. You will work directly with the Performance Marketing team to help them leveraging data thanks to your ability to gather, structure and transform data sets into meaningful insight.

**CORE RESPONSIBILITIES**

* Integrate raw data from multiple data sources

* Create Dashboards to monitor the performance of acquisition campaigns and optimize the media spent on acquisition channels.

* Proactively develop new analyses and insights to drive decisions and strategies for user acquisition, retention, monetization.

* Present dashboards & analysis conclusions to the team in a clear and applicable way

* Ensure availability and reliability of the data

* Debug and problem solve issues to ensure delivery of accurate metrics

Technologies we use

  • Databases: Elastic Search, MongoDB, BigTable, BigQuery, Redis
  • Data manipulation / analysis : SQL, Python, Amplitude
  • MMP : Adjust
  • Data visualization : Google Data Studio
  • Your challenges

  • Integrate raw data from multiple data sources
  • Create Dashboards to monitor the performance of acquisition campaigns and optimize the media spent on acquisition channels.
  • Proactively develop new analyses and insights to drive decisions and strategies for user acquisition, retention, monetization.
  • Present dashboards & analysis conclusions to the team in a clear and applicable way
  • Ensure availability and reliability of the data
  • Debug and problem solve issues to ensure delivery of accurate metrics
  • Technical & Mindest Prerequisites

  • Significant experience performing acquisition campaign analysis, preferably in the mobile app industry
  • High knowledge of marketing channels (channels specificities, KPIs, attribution models)
  • Experience working with a MMP (Adjust, Appsflyer) and SKAD (iOS14)
  • Solid experience with data visualization tools (Google Data Studio, Tableau, Looker,..)
  • SQL skills, including experience querying complex data sets (MySQL, BigQuery)
  • Data-driven, decision-making
  • Fluency in English
  • Recruitment process

  • First interview with the Talent Acquisition Manager
  • Fit interview with the Lead Data Analyst
  • Technical Test with the Lead Data Analyst & Finance team
  • Fit with CEO&COO
  • Fit with CPO & Mkg team
  • What we can offer you 

    Our culture :  

    ✨Yubo is a tribe of diverse backgrounds and expertise (tech, marketing & communication, safety, support functions...) that share common values like a results-based culture, total transparency, a strong team spirit, the drive to continue learning, and courage to face challenges head-on. 

    Our policy about diversity & inclusion :

    🏳️‍🌈 We’re serious about diversity and inclusion at Yubo. People of color, gay, lesbian, transgender, non-binary people, parents, and people with disabilities are all welcome on our team. We hold regular workshops to foster a culture of empathy and compassion for minority issues. We are proud that diversity and inclusion are crucial assets to our team.

    Working at Yubo means : 

    🗽Flexibility and autonomy: the chance to work remotely when you want and where you want and with the material and tools of your choice

    🔥 Trust and empowerment: We’ve only just begun this adventure, and there are plenty of projects to work on. So it’s up to you to shape your role according to your skills and career path with the support of your manager. 

    🥰 Care and well-being: We care a lot about our people with a lot of benefits such as... Health insurance 100% reimbursed, lunch vouchers 60% reimbursed,  sick leave 100% covered, parental leave for both parents, brand new offices in the Paris, London, and Jacksonville, Pass Navigo (metro/bus) 100% covered, transport cost reimbursement for people who bike to work, and a kitchen stocked with free snacks and drinks.

    🥳 Togetherness and fun: 1 monthly team-building to celebrate, 1 incredible trip per year to relax and disconnect, quarterly team-buildings per team to rediscover each other and reconnect, Switch games after lunch, and, of course, kind and friendly teammates

    🎉We are certified HappyIndex® / AtWork StartUp 2021, Tech AtWork® 2021, and Hybrid Worplace® 2021 🍾

    Yubo

    Yubo

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