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Content Strategist

Permanent contract
London
Salary: Not specified
No remote work

Yubo
Yubo

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The position

Job description

Who we are 

📱 Yubo is a safe space for young people to socialize and make connections while streaming and chatting online through an app.  

🔒 The platform boasts an innovative suite of safety tools that guarantee all its users’ security, moderation, and privacy. 

Faced with a new generation of hyperconnected digital natives who are lonely and overwhelmed, Yubo helps Gen Z engage with the world and learn about themselves. Inspired by the best of offline interactions and the possibilities of digital life, Yubo's vision is to fix online social interactions for the next generation. Unlike traditional social networks, Yubo prioritizes people over content, real-time interactions over likes, and real connections over followers. 

🌍Created by three friends/engineers who are passionate about consumer apps and thanks to a team of 60 people in 3 different offices (Paris, Londres, Jacksonville), Yubo now has 50 million users across and attracts approximately 2 million new users every day. 

Since its launch in 2015, the app’s users have:

✔️made more than 2 billion real connexions/friendships on the platform.

✔️ sent more than 10 billion chat messages. 

✔️ streamed live almost 30 million times. 

We are looking for a content strategist to join our creative team and own content development strategy for our direct response marketing initiatives.

 Acting as the key stakeholder and liaison in between User Acquisition, Brand Marketing & Creative teams, this role plays a strategic role in scaling our marketing efforts globally.

Your responsibilities as a Content Specialist

  • Own the content sourcing process for marketing campaigns with a strong focus on social media user acquisition campaigns
  • Analyze  & report on content performance across channels on a daily basis in collaboration with the user acquisition team
  • Create a roadmap of creative testing and content optimization per channel
  • Translate performance insights into actionable creative briefs for the in-house content producers
  • Own relationship with influencer and content production agencies to source quality content for each campaign
  • Own the content sourcing budget and manage budget planning and reporting
  • Create a content performance knowledge base for Yubo ads encompassing best practices for each channel, format, and campaign objective.
  • Your qualifications

  • You have an educational background in marketing/advertising / content strategy
  • You already have some experience in growth marketing & content performance for mobile companies.
  • Specific knowledge

  • Social media advertising / paid social
  • Content performance analysis
  • Influencer management
  • UGC content production / sourcing
  • Soft Skills

  • Analytical
  • Highly organized
  • Strategic thinker
  • Self starter / scrappy : You will be able to take initiatives and deliver in a fast paced environment
  • Recruitment Process

  • Fit Interview with our Head of Brand Marketing and ou Lead Creative
  • Technical test
  • Interview with our CPO and our User Acquisition Director
  • Interview with our CEO
  • What we can offer you 

    Our culture :  

    ✨Yubo is a tribe of diverse backgrounds and expertise (tech, marketing & communication, safety, support functions...) that share common values like a results-based culture, total transparency, a strong team spirit, the drive to continue learning, and courage to face challenges head-on. 

    Our policy about diversity & inclusion :

    🏳️‍🌈 We’re serious about diversity and inclusion at Yubo. People of color, gay, lesbian, transgender, non-binary people, parents, and people with disabilities are all welcome on our team. We hold regular workshops to foster a culture of empathy and compassion for minority issues. We are proud that diversity and inclusion are crucial assets to our team.

    Working at Yubo means : 

    🗽Flexibility and autonomy: the chance to work remotely when you want and where you want and with the material and tools of your choice

    🔥 Trust and empowerment: We’ve only just begun this adventure, and there are plenty of projects to work on. So it’s up to you to shape your role according to your skills and career path with the support of your manager. 

    🥰 Care and well-being: We care a lot about our people with a lot of benefits such as... Health insurance 100% reimbursed, lunch vouchers 60% reimbursed,  sick leave 100% covered, parental leave for both parents, brand new offices in the Paris, London, and Jacksonville, Pass Navigo (metro/bus) 100% covered, transport cost reimbursement for people who bike to work, and a kitchen stocked with free snacks and drinks.

    🥳 Togetherness and fun: 1 monthly team-building to celebrate, 1 incredible trip per year to relax and disconnect, quarterly team-buildings per team to rediscover each other and reconnect, Switch games after lunch, and, of course, kind and friendly teammates

    🎉We are certified HappyIndex® / AtWork StartUp 2021, Tech AtWork® 2021, and Hybrid Worplace® 2021 🍾

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