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Senior Growth & Acquisition Manager

Permanent contract
Paris
Salary: Not specified
Starting date: November 30, 2021
A few days at home
Experience: > 10 years
Education: Master's Degree

Worldia
Worldia

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The position

Job description

We are looking for a Growth & Acquisition Manager to join the marketing team.
You will have for a mission:

  • Be responsible for input on growth strategy, execution, and optimization across our digital businesses for B2C, and help other teams for B2B
  • Provide input into multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc. (earned & owned media)
  • Define, execute, analyze, and optimize A/B tests
  • Prepare growth strategy documents, frameworks, and guidelines for internal and external use
  • Leverage personal network and knowledge of digital tools to drive competitive advantage
  • Convert insights into action - see customer acquisition process through from ideation to execution
  • Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
  • Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
  • Contribute to vetting and building out our marketing tech stack partnerships

Preferred experience

You will need:

  • Several years of professional experience in industry, consulting, or agency
  • A passion for building, bringing to market, and scaling digital products and services
  • Entrepreneurial spirit to help us shape our growth initiatives and company
  • Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions
  • Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services
  • Expert communication, presentation, and material preparation skills required
  • A passion for growth marketing and driving customer adoption
  • Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
  • French & english fluent

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