The Opportunity:
We are seeking a dynamic and experienced CRM Specialist with a strong background in e-commerce and online marketplace management. The ideal candidate will have a strong understanding of customer relationship management strategies and tools, with a focus on optimising customer engagement, retention, and lifetime value. Experience in luxury or arts-related industries is highly desirable, as it adds an understanding of the unique dynamics and demands of these sectors. Reports to the Chief Marketing & Product Officer. Please ensure applications and documents are submitted in English.
About Singulart:
As one of the leading global online art galleries, SINGULART transcends traditional boundaries, connecting artists with collectors, no matter where they are in the world. Founded with a vision to democratise the art market and empower artists from diverse backgrounds, SINGULART has catalysed a revolution in how art is accessed, appreciated, and acquired.
Responsibilities:
- Develop and implement CRM strategies to drive customer acquisition, retention, and loyalty across multiple channels and customer touchpoints.
- Collaborate with cross-functional teams including marketing, sales, product, analytics and customer care to ensure alignment of CRM initiatives with business objectives.
- Create and optimise automated email marketing campaigns, customer journeys, and workflows to nurture leads and drive conversion.
- Utilise data analytics and customer segmentation techniques to identify actionable insights for targeted marketing campaigns and personalised communications.
- Manage customer databases and ensure data integrity, including segmentation, cleansing, and enrichment to support effective CRM activities.
- Manage and contribute to the planning and development of CRM-related content and collateral
- Monitor key performance indicators (KPIs) related to customer engagement, satisfaction, and revenue to evaluate the effectiveness of CRM initiatives.
- Provide regular reports and analysis on CRM performance to stakeholders, with actionable recommendations for optimisation and growth.
- Act as a subject matter expert on CRM tools and platforms, providing training and support to internal teams as needed.
Skills and Qualifications:
- Bachelor’s degree in marketing, business administration, or a related field.
- Proven experience (6+ years) in CRM management, preferably within the e-commerce sector and with exposure to online marketplaces.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in CRM platforms such as Customer.io, Klaviyo, Braze as well as HubSpot, or similar platforms, including experience in segmentation, automation, and reporting functionalities.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Creative thinking and a customer-centric mindset, with a passion for delivering exceptional customer experiences.
- Experience in luxury or arts-related industries is highly desirable, with an understanding of the unique challenges and opportunities in these sectors.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.
- Strong project management skills with the ability to multi-task and prioritise tasks effectively to meet deadlines.
- Demonstrated ability to think strategically while also executing with attention to detail.
- Full professional proficiency in English