Go-to-Market Lead
Meilisearch

Meilisearch

Go-to-Market Lead

  • Permanent contract 
  • Paris

The company

Meilisearch

Meilisearch

  • Software, SaaS / Cloud Services
  • From 15 to 50 employees

The job

Go-to-Market Lead

  • Permanent contract 
  • Paris

Who are they?

MeiliSearch’s mission is to create a best-in-class search experience for every website and application. They are building a blazingly fast and ultra-relevant search engine made in Rust that allows their partners to have a powerful search engine without configuration. Features such as typo-tolerance, filters, and synonyms are provided out-of-the-box.

They are fully open source: they strongly believe the best way to realize our vision is to leverage the open source community’s power. They already have many integrations and SDKs to allow any developer to try MeiliSearch in their environment quickly. They have a vibrant connection with their community of early adopters and builders. They are in contact every day and eagerly listen to feedback from our contributors.

They raised a €1.5m pre-seed round in May 2020, and are backed by 3 of the best investors in Europe: LocalGlobe, Seedcamp & Kima Ventures. They have already partnered with industry heavyweights like Louis Vuitton and Platform.sh.

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Job description

About the company

Meilisearch’s mission is to create a best-in-class search experience for every website and application. We are building a blazingly fast and ultra-relevant search engine made in Rust that allows our partners to have a powerful search engine without initial configuration. Features such as typo-tolerance, filters, and synonyms are provided out-of-the-box.

We are fully open source: we strongly believe the best way to realize our vision is to leverage the open source community's power. We already have many integrations and SDKs to allow any developer to try Meilisearch in their environment quickly. We have a vibrant connection with our community of early adopters and builders. We are in contact every day and eagerly listen to feedback from our contributors.

We completed a $5 million round of funding September 2021, and are backed by 5 leading international investors: CRV,Mango Capital,LocalGlobe, Seedcamp, and Kima Ventures. We have already partnered with industry heavyweights like Louis Vuitton and Platform.sh.

We are a team of 26 passionate people with a majority of tech profiles and our project is growing fast (+10K GitHub stars in 12 months). We are looking for a Go-To-Market Lead to own the buyer's journey for all our users with a focus on the bottom-up approach.

About the role

We have made it our mission to make it easy to find anything anywhere, by providing a go-to search solution for every developer. For 4 years we have developed a fully open-source search solution thanks to the precious feedback of our users.

Beginning of 2022 we started developing a Cloud hosted feature, by demand of our community. We are working with our first clients and are starting to monetize.

As a Go-to-Market Lead, your role will be to capitalize on our existing brand and product-led growth, by creating and implementing marketing tools to accelerate our development and maximize our revenue. You will work closely with the founders as well as the Product and Developer Relations teams, on topics such as the definition of our positioning, the creation of our external marketing communications and the improvement of our pricing design.

What you’ll be doing

As a Go-To-Market Lead, your role will include:

Taking part in the definition and execution of our marketing strategy

  • Clarifying and formalizing the characteristics of our clients and personas: customer journey, motivations, pain points…
  • Crafting our value proposition with the Product team: how is Meilisearch addressing these characteristics?
  • Collaborating closely with the Developer Relations and Product teams to ensure alignment with company objectives,
  • Creating media and content to support the customer journey: landing pages, blog posts, technical content, infographics…
  • Participating in the definition of our Cloud offer pricing strategy.
  • Coordinating marketing campaigns

  • Based on the strategy, creating campaign content that conveys our competitive advantage,
  • Identifying the relevant channels for the promotion of our marketing content,
  • Testing and iterating over the combination of audience, channel, and content,
  • Setting performance expectations, analyzing the data and providing actionable patterns to drive improvements,
  • Defining and implementing actions to improve our SEO,
  • Defining and creating a strategy for SEM.
  • Collaborating on the positioning of the Cloud offer

  • Conducting market research to provide market insights to the founders and relevant teams: analyst views, market landscapes, competitor intelligence,
  • Gathering the best customer knowledge by interviewing clients and prospects, running workshops and focus groups in partnership with the Product team.
  • Our ideal profile - Soft skills

  • Empathy, judgment, and tact: You feel comfortable targeting anyone in organizations (executives to developers), understanding their problems, and answering accordingly;
  • Strong organizational skills: You can plan, manage your time and communicate to deliver projects;
  • A dual-minded approach: you’re highly creative but also process-driven; you think scale, and rely on data to make decisions;
  • Optimistic mindset and not afraid of starting from scratch;
  • Humility & will to continuously learn: you take experimentation seriously;
  • Ability to coordinate across many teams, collect the correct information and provide efficient communication.
  • Our ideal profile - Hard skills

  • Must-have:
  • 3+ years of experience in marketing or business development of B2B SaaS/cloud services;
  • Excellent command of English;
  • Former experience in a fast-moving professional environment;
  • Strong tech culture: technical background or experience working with developers/on developer tool products;
  • Outstanding communications skills to translate complex technical concepts into simple and intuitive communications and create perfect marketing copies;
  • Demonstrated results in achieving annual growth targets;
  • Nice to have:
  • Deeply passionate about open-source and convinced of its long-lasting impact;
  • Track record in launching new products and optimizing existing product offerings.
  • Recruitment process

  • Please send us your resume and a quick note of why you might be a good fit for this job. Don't hesitate to look at our LinkedIn page and to our Meet the Team page.
  • Screening call (30min) : if your profile fits, you will be contacted for a screening call to briefly chat about your background and motivations, and confirm your availability and salary expectations. If it doesn't fit, you will get an email from us.
  • Values fit interview (1h): you will meet Morgane, our HR Manager and Dave, our Cloud Product Manager, to assess your fit with our Values.
  • Technical interview (1h): you will meet Ferdinand, our Head of Developer Relations and Thomas, our COO.
  • Technical test (2 weeks) + debrief (1h): we will ask you to create a GTM strategy for a specific use case: creation of a value matrix, defining channels, creating campaign messages. You will have two weeks to send us your assignment copy (if needed, the timeline can be extended). A 1h debrief will be organized to discuss the test.
  • Team fit interview (1h): You will meet Quentin, our CEO and Charline, one of our Product Managers.
  • Our HR manager will conduct a reference check - don't hesitate to give her 2 or 3 contacts in advance (preferably a former manager).
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    Meilisearch

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