About Yassir
Yassir is the leading super App for on demand and payment services in the Maghreb region set to changing the way daily services are provided. It currently operates in 26 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (+$43M in funding) by VCs from Silicon Valley, Europe and other parts of the world including Y Combinator, which is the precursor of the likes of Airbnb, Stripe, Dropbox, Doordash, among others.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era.
We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
In this role, you will play an integral, cross-functional role within the Marketing Tech team where you will be responsible for the platform and data operations to support the Lifecycle Marketing strategy and execution that drive growth and retention. You will help design and build a data-driven Marketing Tech stack that will enable sophisticated and personalized omni-channel user journeys.
What You Will Do
Design, implement, and maintain campaigns and automation that drive the engagement of our users, drivers, riders, merchants and agents, improve their performance, and prevent churn.Design, configure and manage CRM and other Marketing Tech platforms to support data-driven Lifecycle Marketing campaign initiatives.Collaborate with the Marketing and CRM teams to map messaging use cases to data requirements and Marketing Tech platform capabilities.Work with the Data Ops and Engineering teams to identify and prioritize consumer touchpoints and attributes used to support audience segmentation & targeting, marketing campaign activation and measurement.Partner with Product and Technology teams to build and enhance messaging platform features.Manage vendor and customer support relationships for proper client support and needs.Design and iterate on a holistic global communication strategy that covers the lifetime of our users, drivers, riders, merchants and agents from application to offboarding.Work closely with key stakeholders across the business and different countries to optimize ad hoc campaigns. We’re looking for a person that will constantly improve promotional activities by learning from tests and historical performanceCreate and communicate CRM performance reports across teams and different locations in quasi real time basisWhat You'll Need
Bachelor's Degree in Business, Finance, Marketing, Math or related field is required5 years of experience in marketing tech or data product management.Expert knowledge in Direct to Consumer CRM messaging and marketing automation platforms (preferably Leanplum, Braze and/or Airship).Email, SMS channel experience required. WhatsApp channel experience preferredPush and in-app required.Comfortable with the technical (SQL, HTML, Liquid, Python), the regulatory (IP deliverability, GDPR, etc.), and the product side (data structure and event tracking, audience segmentation, etc.) of marketing we think you will be even more successfulProficiency in data collection and data taxonomy design within Data Management Platforms or Customer Data Platforms (e.g., Segment, mParticle).Demonstrated ability to translate business and platform requirements into marketing campaigns.Hands-on experience working with consumer-level event and attribute data for audience segmentation, targeting and measurement.Demonstrated ability to manage and maintain cross-functional relationships (Marketing, Product, Engineering) as well as external vendors and suppliers.Must be able to prioritize and manage multiple projects and timelines.Experience in Direct to Consumer business. Subscription and lifecycle marketing is a plus.Target driven and ability to drive meeting of very aggressive targetsStrong commercial sense, sharp problem solver and ability to get things doneStrong business development and relationship building skillsMust have outstanding written & verbal communication skills in French. English and Arabic are a plusOutstanding project management skillsDemonstrated ability to prioritize, self-start, contribute under pressure and meet tight deadlinesHighly organized, creative and critical thinkerComfortable working in an entrepreneurial environmentProcurement or legal background is a big plusExcellent business judgment, communication and interpersonal skillsOrganized and obsessive about detailsHard working, passionate and looking to embrace the challengeThrive in high impact/high profile situationsEnthusiastic about Yassir!Perks
Ground floor opportunity with the team; shape the strategic direction of the companyThe rare opportunity to change the world around you such that everyone around you is using the product you built. We’re not just another app, we’re infusing social values and reinventing how services are providedSharp, motivated co-workers in a fun office environmentBeneftis
Great compensation and bonuses including stock option planPaid company holidaysFull social coverage*Research shows that women do not apply to jobs if they do not meet all of the requirements. We would like to hear from you if you feel you would be a good fit for us!
Do you want to become part of our first-class team? Then you absolutely have to send us your application. 🚀
PS: And if you want to stand out in your application, just let us know in your cover letter why we should have in our team. 💡
Diversity & Inclusion & Engagement:
We celebrate diversity and are committed to creating an inclusive environment for all employees, as we believe diverse teams are more successful in the long term. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, and we encourage all people equally to apply for jobs with us.
