We are looking for an ambitious, entrepreneurial and hands-on Senior Marketing Manager that will unlock the company’s growth potential by strengthening our acquisition funnels, implementing scalable processes as well as appealing company branding, and accelerate our commercial growth globally.

🎯 Your missions :

Demand Generation:

• Develop and refine demand generation by leveraging inbound and outbound tactics (e.g. email, webinars, social media, SEO, newsletters, etc) and continually make as well as implement recommendations for growth optimization
• Lead the process of A/B and multivariate testing of messaging to improve response and conversion rates
• Set up nurture campaigns to generate increased interest in our solutions
• Own and manage goals and budget for demand generation programs, as well as track campaigns and portfolio performance

Sales Enablement:

• Forecast, measure, analyze and report on the impact of demand generation activities on sales pipeline, revenue and sales cycle length
• Work closely with Product, Sales, and Customer Success teams to determine targets and appropriate content to reach defined prospects
• Build a robust scoring process to ensure high priority leads get into the sales pipeline
• Deploy a platform for creating and distributing Sales Enablement content campaigns

Field & Content Marketing:

• Develop the marketing calendar for all marketing assets (i.e. webinars, events, social media posts, white papers, blog posts, thought leadership pieces, etc.)
• Communicate and manage event needs with vendors, as well as build collaborative relationships with conferences organizers, in order to build successful brand representation at events
• Measure and analyze events activity and success, in order to drive pre and post event demand
• Identify, strategize and develop inspiring written content for Vianova and for submission to external industry publications (e.g. SmartCitiesDive, Intelligent Transport, etc.) in order to strengthen Vianova’s brand and reach

🎁 What we offer:

• Competitive salary and generous equity incentives
• Exciting benefits from health insurance, to travel and meal tickets
• Be part of a challenging adventure, with a passionate and multicultural team, with high technical and scientific backgrounds, from Google, Alliance Renault-Nissan, Dassault Systemes
• Immerse yourself in a collaborative, entrepreneurial, international, fun and agile working culture
• Possibility to work from anywhere, in full remote or at our comfortable Paris/London offices with gym as well as various team activities and events

About you:

We are looking for someone with:

• Master’s degree or equivalent from a leading university or business school
• Native English speaker with strong story telling capabilities
• Excellent interpersonal and communication skills (verbal + written), bringing ability to quickly build trust and respect with internal and external stakeholders
• 4+ years experience in Marketing within the software/tech industry, with good knowledge and understanding of analytical tools, A/B testing, growth hacking techniques, etc.
• Good understanding of product development and user experience
• Knowledge of web scrapping and SEO techniques appreciated
• Maker spirit and grit: we are looking for someone passionate, entrepreneurial and go-getter, with a strong work ethic as well as a genuine interest in the company’s mission

1. screening interview (~30min)
2. fully remote exercise or case study to evaluate your hard skills
3. debriefing your exercise and projecting yourself in the company (~60min)
4. cultural fit interview with a C-level (~30min)
5. meeting with the team (~2h)
6. reference checks