Digital Marketing

Skillup empowers HR teams to play a strategic role in talent engagement, development and retention. The application is uniquely focused on user experience to make HR processes useful & enjoyable.

Skillup designs for mid-sized companies a SaaS suite of best-of-breed HR modules : training, performance and skills.

Founded in 2016, Skillup has been adopted by tier-one organizations, including Intersport, Clarins, Verallia, BPI France or Renault Sport, with an unprecedent customer satisfaction: the solution is rated 4,8/5 by HR users.

Reporting to the CMO, you define and execute the digital acquisition strategy.

You are in charge of :

Own Hubspot automations, nurturing and ABM strategy

• Segment prospect database
• Score and nurture leads

Optimise on-site conversion

• Support marketing effort (content, paid, seo) to optimise conversion rate
• Create landing pages & lead magnets

Lead new prospects search & outreach

• Enrich crm with new french prospects
• Define and execute cold mailing sequences
• Launch new countries

Manage KPIs and overview the day to day marketing operation and performance

Disseminate a growth culture

Preferred experience :

• Sucessful experience in fast changing SaaS environment
• Process & data driven, eager to implement leadgen machine
• Passion for tech & growth
• Eager to test & learn
• Hands-on
• Creative

Recruitment process :

• Meeting with Hugues, Co-founder
• Meeting with Nicolas, Co-founder
• Meeting with team in the office