Today, we are more than 900 employees at PayFit and we all share four core values:

• Care for each other

• Always stay humble

• Strive for excellence

• Live and work with passion

We are committed to a culture of inclusion and an environment that enables fulfillment in freedom & responsibility.

What will be your role?

Get onboard of the PayFit rocket by joining our Growth & Performance Team as a Lifecycle Marketing Manager. 

We are looking for a great player to join our Growth & Performance team and play a key role in creating a highly qualified lifecycle to convert our prospects. 

Your missions ⭐️

The role of the new Lifecycle Marketing Manager will be to create programmatic lifecycle campaigns based on our personas to provide sales with the best qualified leads.

You will focus on educating prospects along their journey, to help them understand the value of the PayFit product. You will work with the Growth, Content and Sales teams to create a consistent journey for prospects. You will help take our marketing strategy to the next level by creating meaningful, multi-channel experiences for prospects that will have a significant impact on the company's bottom line.

Responsibilities range from:

- Developing in-depth knowledge of our prospects, their buyer journey, buyer personas, and jobs-to-be-done.

- Effectively coordinating complex lifecycle workflows end-to-end, to create a coherent lifecycle strategy across the buyer journey.

- Conceive and implement nurture programs for leads in various segments and stages of the funnel.

- Establishing rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance

- Working hand in hand with the SEO team to prioritise the content to be created according to the personas identified.

- Reporting on campaign performance to understand effectiveness and identifying opportunities for improving key metrics.

This job has been tailored for you if

You have the following qualities :

- you’re a prospect-centric marketer with 2/3 years experience running successful multichannel lifecycle campaigns, preferably for a product-led SaaS company;

- you’re adept at using marketing automation software;

- you have a strong analytical and problem-solving mindset;

- you have great project management skills and are very organized in your work;

- you have an intense curiosity about data and the insights it holds about our customers

- you’re fluent both in English and French;

- you’re able to learn, improve, use feedback to grow and gain responsibility over time.

Recruitment process

1️⃣ Meeting with Perrine, Talent Acquisition Specialist : added value, key achievements, motivations, job match (30 min)

2️⃣ Case Study with Sandra (60 min)

3️⃣ Meeting with Faustine (SEO Specialist) (30min)

4️⃣ Meeting with Etienne (Director of Growth 🌍) (30 min)

5️⃣ Meeting with a fellow Growth & Performance team member (30 min)

What we offer

• An international and dynamic team with the opportunity to visit our different offices (Paris, Berlin, Barcelona, London)

• A Work From Anywhere policy to allow for flexibility! Depending on your contract, live and work permanently in one of our 4 countries of your choice or work abroad up to six months a year!

• 150 euros equipment budget to comfortably work from home

• A gym at our Paris office and a Gymlib membership with preferential rates

• Restaurant tickets card (Swile)

• 20 weeks of maternity leave supported by PayFit and 4 weeks of partner leave (Signed the Parental Act)

• Health insurance (supported to 60% by PayFit)

• One day per year dedicated to volunteer for an association

• A fulfilling and inclusive workplace, offering equal opportunities for any minority, disability, gender identity and sexual orientation. Don’t forget: everyone fits at PayFit!