Growth Marketing Officer - Alternance (M/F)
Lemonway

Lemonway

Growth Marketing Officer - Alternance (M/F)

Spoločnosť

Lemonway

Lemonway

  • FinTech/InsurTech
  • Od 50 do 250 zamestnancov

Pracovná ponuka

Growth Marketing Officer - Alternance (M/F)

Táto pozícia bola obsadená!

Who are they?

Lemonway est un Établissement de Paiement pan-européen qui propose une solution dédiée aux marketplaces B2B, B2C et C2C ainsi qu’aux plateformes de financement participatif. Plus concrètement, Lemonway offre un système de traitement des paiements et de collecte pour le compte de tiers dans un cadre sécurisé et réglementé (KYC, lutte anti-fraude). Utilisée dans plus de 15 pays européens, la société possède des bureaux à Paris, Londres, Milan, Madrid et prochainement Berlin.

Depuis sa co-création en 2007 par Antoine Orsini, la société Fintech emploie plus de 150 personnes et rassemble plus de 20 nationalités. Parallèlement, Damien Guermonprez co-dirige l’établissement de paiement depuis 5 ans . Lemonway bénéficie du « passeport financier » dans 28 pays en Europe grâce à l’obtention de la licence d’Établissement de Paiement fin 2012 auprès de l’ACPR. En 2018, Lemonway connaît une première levée de fonds de 10 millions d’euros avec Breega Capital et Speedinvest. Un an plus tard, en 2019, le fond d’investissement britannique ToscaFund Asset Management permet une accélération de la croissance de l’entreprise en apportant à son tour 25 millions d’euros.

Déjà leader sur le marché du crowdfunding en Europe, Lemonway a pour ambition de le devenir également auprès des marketplaces. En 2020, portée par cette croissance exceptionnelle et classée dans le FrenchTech120, elle déménage dans des locaux flambant neufs en plein cœur de Paris, à deux pas de la rue Montorgueil.

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Job description

In this role, you will report to Gabrielle the Acquisition Marketing Manager. Your main responsibility will be about:

Lead Generation & Nurturing management:

  • Development of qualified prospecting bases to supply the pipes sales pipe

  • Configure a set of nurturing scenarios to develop our notoriety and convert our leads into MQL (Marketing Qualified Lead)

  • Set up outbound marketing campaigns and collaborate closely with the sales team to ensure grow our business pipeline with qualified leads

  • Collaborate with the sales operations team on defining growth hacking strategy on existing portfolio (retention and revenue generation on existing customers)

  • Implement the lead scoring process in accordance with the defined strategy

  • A/B testing

  • Conduct follow-up reporting on all lead generation & nurturing actions.

  • Development of paid acquisition channels: planning, implementation, performance analysis and optimization recommendations for campaigns (SEA, Social Ads, etc.)

Content management:

  • Participating in the planning of contents: white papers, webinars, videos, case studies, blogs....

  • Produce landing pages to distribute premium content

  • Configure the operational implementation of content publication and their publication on social networks according to the editorial schedule

  • SEO optimisation: management and improvement of natural referencing: site architecture, internal and external linking, modify and adapt content for SEO purposes, etc.

  • Activity monitoring: collection of information, implementation of management charts and analysis

Preferred experience

 Required Skills

- Energetic, enthusiastic, with a strong team spirit (and big sense of humour 😉), you enjoy working in a cross-functional environment
- Multitask & organized, you are a tech lover
- Precise, rigorous, you pay great attention to detail
- You are autonomous and proactive: you don't hesitate to roll up your sleeves to turn your ideas into reality

- You like to challenge best practices, iterate and pivot

- Fluent in French & English 


Profile: 
- You possess excellent communication and writing skills both in French and English - italian and or spanish would be a plus
- A first experience in developing inbound marketing & paid campaigns (Adwords, Facebook Ads et Linkedin Ads) or in growth marketing
- You are data-driven, you analyze it and translate it into marketing and sales actions

- You are ideally familiar with Wordpress, Google Analytics, Plezi (marketing automation tool) & Salesforce

HIRING PROCESS


1️⃣ HR Interview

During the first round, you will first have a 45 minutes visio interview with Jean-Baptiste, Talent Acquisition Manager, to better understand your motivations about the role and company.

2️⃣ TeamInterview

If you successfully pass the first interview, you will have a 45 minutes interview with Gabrielle, Acquisition Marketing Manager. During this interview, you will have an opportunity to discuss the missions and expectations regarding the role within the company. Also, the hiring team member will ask you to highlight one or two of your past experiences to showcase your skills for success in the role.


3️⃣ Manager Interview
During this last round of interview, you will have the opportunity to meet your future manager Ambre, Head of Marketing, to get the final picture of the job and a sneak peak of the Lemonway culture.

WHAT’S IN FOR YOU

  • One year on an apprenticeship contract from September 2022 💼
  • Flexible working environment and Remote Policy
  • Enjoy your food allowance with a Swile card
  • 50% reimbursement of your Navigo or Velib pass
  • 25 days holiday per year
  • 4 days of volunteering in partnership with the platform, Vendredi
  • International environment
  • Health Insurance with Alan 👩‍⚕️

Lemonway

Lemonway

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