As our Content & Brand Lead your job will be to shape and own Kactus’ messaging and communications. You will be the owner of the voice and image of Kactus. Your work could be cut into the 4 following focuses:
1) Refine and perfect Kactus’ positioning
2) Define and execute a content strategy which generates new business
3) Grow awareness and consideration of Kactus’ brand
4) Support other teams with A-level content
This role is a dual strategic and production role. You will own both the strategy around business positioning, editorial calendar and brand awareness as will as being responsible for producing the content you recommend. This is a senior level position that will work directly with our executive team, reporting to the head of marketing.
To succeed in this role it is key you are capable of and excited about owning many parts of the content and brand mix: content strategy, content promotion, brand positioning, content production. You need to be a French native speak as we adresses the French market.
The whole process can fit within 3 weeks:
1) Screening Call with Head of Marketing
2) Review of writing samples
3) Case study + review
3) Reference checks
4) Immersion half day