Your mission 🚀💪🏻

• The planning and execution of multi-channel online lead generation campaigns, with a strong focus on inbound and outbound acquisition (by leveraging the content team deliverables)
• Conducting persona-targeted nurturing scalable campaigns based on the different stages of the customer buying journey
• Build and fine tune performant acquisition landing pages.
• Drive our nurturing campaigns to activate our CRM contacts base from leads to SQLs.
• Measure and track campaign performance, lead lifecycle, conversion and business results.
• Work closely with Marketing Ops and Sales Ops teams to enrich leads, optimize automation techniques, CRM Management, lead scoring and lead attribution.
• Be responsible for all acquisition campaigns from brainstorm to reporting on all channels Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp..) & Organic
• Content distribution - Leverage a rich content roadmap to find new creative ways to amplify each content piece through organic and paid distribution strategies.
• Organic traffic - Contribute to the SEO strategy and its implementation.
• Tracking : improve the way we track conversions, marketing spendings and compute key performance metrics (CLA, CAC, LTV).
• Reporting : Develop clear reporting with KPIs linked to the business to present to the Marketing Director & CEO.

You will be a good fit for the role if have: 🎯

• 2+ years of experience in Demand Generation (in B2B SaaS is a plus)
• Understanding of marketing automation principles
• Excellent grasp of the full spectrum of acquisition channels = SEM (SEO, SEA, SMO) + Marketplaces (Capterra/GetApp), etc
• Experience in Lead scoring methodology and techniques
• Data analysis
• Able to define strategy, metric and execution plan on demand generation campaigns.
• Outstanding ability to think creatively, strategically, and identify & solve problems.
• Growth Mindset = Willing to test, learn and improve and be challenged continuously
• Teamplayer = Enjoys collaborating & confronting ideas without being frustrated
• Data-Driven = Proficiency with analytics tools to drive clear and concise recommendations to the Marketing team & Founders
• Excellent communication, collaboration, and planning skills.
• Fluency in French is a must
• Experience in HR and SaaS is a plus

1️⃣ Screening Call (30 mins)
2️⃣ Interview (1h)
3️⃣ Case Study Presentation (1h)
4️⃣ Team Fit Call (15 mins)