Apricity

The Apriciteam is divided into 5 categories: Care & Medical, Tech & AI, Product, Marketing and Business & Admin

• Care & Medical and Marketing are based in London
• Tech & AI and Product are based in Paris
• The Business & Admin team is split between Paris and London

The Care & Medical team includes fertility advisors, nurses and doctors who support our patients 7/7. Our Tech & AI team develop the mobile app to communicate with our patients, our internal patient management system and our data analysis algorithms. The marketing team works with corporates as well as individuals.

Apricity was co-founded by Caroline Noublanche (CEO) and Andrew Berkley (COO) who are part of the business & admin team. Their goal is to make the Apricity family grow fast and steadily in order to help as many future parents as possible conceive with less stress and more success.

The Care team is made of fertility advisors, nurses and doctors who support our patients through all their journey with Apricity. The communication between this team and the patients is 7/7 thanks to the mobile app, it also provides certified content to future parents on the medication, the journey and the procedures they undergo.

Our tech team develops 3 main bricks: the Apricity mobile app, our internal patient management system and a clean & organized database to follow each of our patients and provide them with the best possible service.

Our AI team develops cutting-edge algorithms using our partner's data as well as our own live data. Its goal is to maximize IVF success rates thanks to thorough data analysis.