Head of Growth / Digital Marketing Welcome to the Jungle

As a talented and inspiring Head of Growth / Digital Marketing, you will lead and develop our current Digital Marketing team, composed of 4 people.

Reporting directly into our Chief Marketing Officer, you will be responsible for leading our Growth and Acquisition strategies for our 4 products : Welcome to the Jungle, Welcome Kit, Welcome Originals and Welcome Home.

You will work closely with our business, operations, tech and product teams to expand our community and build a highly engaged audience.

Here’s a snapshot of your future responsibilities:

Team management

• You will lead our current Growth / Digital Marketing Team and be responsible for the target achievement follow-up of your team
• You will contribute to the team growth by hiring new members and help them growth on their daily tasks
• As a hands-on leader, you will take on operational responsibilities and focus on our Growth / Digital Marketing strategy on a group level
• You will manage the yearly Growth / Digital Marketing budget and manage weekly and monthly reporting by defining goals, and help us define quarterly global objectives and KPIs.

Growth and digital marketing strategy

• You will define the company’s acquisition, growth plan and objectives with our CMO.

• As a hands-on leader, you will take on operational responsibilities and focus on our Acquisition, Growth and Digital Marketing strategy on a group level

• You will be responsible for the target achievement follow-up of your team.

• You will be in charge of designing and implementing a technical stack shared by different teams to manage all acquisition and growth topics.

• You will oversee our acquisition, conversion and retention campaigns on every channel both organic and paid in order to increase WTTJ’s audience.

• Your team will work on all channels to do so : social media, B2B and B2C websites, newsletters, in-app notifications, etc.

• Your team will work closely with our Business team to get insights from clients/prospects about our products. You will also help them designing our sales marketing and optimizing lead generation campaigns.

• You will be responsible for our CRM strategy to create a powerful link with our community.

• You will manage weekly and monthly reporting by defining goals, and help us define quarterly global objectives and KPIs.

• You will also be responsible for our yearly Digital Marketing Budget.