Scope

As a Global Growth Marketing Program Manager you are responsible for building E2E Marketing program including Marketing Campaign, Solution launch plans and promotion support relate to Ingenico growth area: Android SmartPOS,Terminal as a service solution and Professional services . You will work closely with the Content Marketing team, Sales Enablement manager and communication team and regional Marketing to articulate and deploy a versatile growth plan.

Day-to-Day Responsabilities      

• Manage business-to-business marketing programs for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
• Create marketing automation enabled marketing campaigns.
• Perform marketing and customer data analysis and market segmentation, ideal customer profile definition, and lead scoring model creation.
• Build out marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them and work closely with product marketing on mapping marketing database segmentation to personas.
• Work closely with content and design teams to create landing pages for webinar registration and gated content.
• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
• Work closely with product marketing on mapping marketing database segmentation to personas.
• Ensure all programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
• Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
• Facilitate a marketing program retrospective following completion of each marketing program.
• Create email and landing page split tests to improve the team's understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
• Work with our marketing and sales teams to become a specialist on the company's lead funnel - from web visitor to customer and everything in-between.
• Participate in marketing technology evaluation.
• Document all processes in the handbook and update as needed.

Experience                     

• You have a bachelor’s degree or foreign equivalent in Business Administration, Marketing, Finance, or related field.
• You have more than 5 years’ experience in similar roles .
• Excellent spoken and written English.

Skills

• Deep empathy for our audience of developers and IT leaders. Our community is changing the world, and you want to help accelerate their success through relevant, useful communications.
• You are obsessed with making customers happy. You know that spam, unclear instructions, and unnecessary clicks/forms/inputs can be incredibly frustrating.
• Power user of marketing automation software .
• Power user of CRM software (Salesforce preferred).
• Experience working in a B2B software marketing team.