China Digital Manager - eCommerce

  • CDI 
  • Début :  
  • Paris
  • Télétravail partiel possible
  • Bac +3
  • > 3 ans

La tribu

WITH

WITH

  • AdTech / MarTech, Digital Marketing / Data Marketing, Strategy
  • De 50 à 250 salariés

Le poste

China Digital Manager - eCommerce

  • CDI 
  • Paris
  • Télétravail partiel possible

About

WITH est une société de conseil en digital et en innovation d’un nouveau genre.

Ils se sont construits sur quelques principes simples :

  • La proximité : ils sont dans le prolongement direct des équipes de leurs clients, puisqu’une partie des collaborateurs de WITH travaille dans les locaux de Paris et Madrid, et l’autre en délégation au cœur des équipes des clients
  • La collaboration : inspirer, saturer, co-créer, scoper – toutes les problématiques sont traitées en workshop avec les clients. Tout le monde a l’occasion de s’exprimer, du stagiaire au manager.
  • Le partage d’expertise : que ce soit sur leur Slack qui fourmille d’une veille permanente, ou via des sessions d’échange formelles, tout le monde partage son savoir et contribue à enrichir les compétences de l’équipe sur les sujets les plus novateurs.
  • L’épanouissement des individus au travers de relations professionnelles bienveillantes en toute circonstance.

Les expertises les plus saillantes de WITH sont la data et le precision marketing, les différentes ramifications du e-commerce, l’influence et l’advocacy. Ils se sont également spécialisés sur des sujets plus spécifiques tels que le marketing en Chine ou en Afrique, le circuit Travel Retail ou la transformation des départements Recherche & Innovation des entreprises.

Ils collaborent avec des grands comptes dans les domaines du food tels que Danone et Bel et de la beauté comme L’Oréal et Coty; deux secteurs qui n’ont plus de secret pour eux ! Sans compter sur les nouveaux projets charnières de transformation qui se profilent sur les nouveaux moyens de paiement au Crédit Agricole ou sur Essilor Transitions.

Job description

WITH is a leading digital partner in Europe for brands willing to launch or improve their e-business results on the Chinese market.
We are looking for a talent to work as a “China eBusiness Manager implant” within the team of one of our client.

The mission is primarily focused on the orchestration of the cross-border development of our client’s business, after a succesful one year ago. You are part of the the Marketing & eBusiness team of a beauty, healthcare & wellness brand.
The mission involves Tmall Global and the leveraging of a full digital ecosystem (drivers, performance, banners, content seeding). The launch and operation is managed by the brand distributor on the local market.

The brand is aiming to diversify its business drivers by developping new partnership & touchpoints: affiliates, resellers, social commerce…

In parallel with the e-commerce opening, the brand has been building its own social footprint & strengthening the share of voice in the market. The aims will be to fuel branded, localized and relevant content across different platforms - Weibo, WeChat, RED - as well as building a strong influencer program with bloggers, live-streamers, KOCs…

In this position, the implant from WITH will help the brands on its China eBusiness operation as detailed below:

Globally
_ Participate on the merchandising strategy for the Chinese market: competitive review, brand positionning, highlight of the range to focus on, definition of the hero SKUs, select the right moments to activate campaigns, and so on.

_ Identify new streams of revenues (ie. social commerce), build the scenario, P&L, ressources and implement it. Then be in a test & learn approach to identify if the business model is sustainable

_ Analyze thoroughly the data of the e-commerce and social operations and provide recommendations around investments, festivals to tackle, content directions, merchandising opportunities…

_ Provide guidance on the marketing investments on the platforms (ie. influencers, Tmall drivers, social ads, …), validate touchpoint ventilation and monitor the performance to propose quick adjustments if needed. Monitor the execution of such investments to ensure the best reach.

On Tmall
_ Support the distributor in building a brand relevant & impactful plan on Tmall to be presented to the Tmall Global Management team for launch and animation during the whole year - across marketing drivers to leverage, storytelling angles, key moments to animate with relevant products, ways to engage & retain customers.

_ Follow the creative process with the distributor to produce the relevant assets to animate the brand flagship store. Facilitate the understanding of the brand needs, provide benchmarks, do’s and don’ts to ease the asset conceptions.

_ Also provide guidelines to control the customer experience (brand page, product pages, …) and interactions on the platforms (pushed through brandzone animation and pull through before & after sales) handled by distributor.

On Social Media
_ Co-design with the distributor relevant social media strategies to animate the brand from editorial content to implementation, community management, growth hacking technics.

Preferred experience

  • Bachelor’s degree required
  • Mandarin speaker native
  • +3 years of experience in digital marketing in China / managing China projects
  • Track records in managing Alibaba marketing ecosystem, both in/out site. And know well about the trendy Alibaba marketing approaches, like live time streaming, seeding, fans operation, etc. And have a successful case to demonstrate the experience.
  • Good soft skill to manage trilateral relationships, drive all cross functional teams at the same pace to deliver business results.
  • Entrepreneuriat mindset to test & learn
  • Passion for the role and the healthcare industry is a plus
  • Ability to balance between a robust analytical capability and an interest in the creative process
  • Proficient in Microsoft Office applications

Recruitment process

  • First interview with a senior manager of 30 min in VC
  • Second interview with WITH eCommerce specialist in VC or F2F
  • Third interview with one of the co-founder
  • Last inteview with the client to validate the shortlisted candidate

Meet the WITH team

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China Digital Manager - eCommerce

  • CDI 
  • Début :  
  • Paris
  • Télétravail partiel possible
  • Bac +3
  • > 3 ans
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