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Head of Acquisition

Résumé du poste
CDI
Lyon
Salaire : Non spécifié
Télétravail fréquent
Compétences & expertises
Contenu généré
Comptabilité
Gestion de projets
Compétences en communication
Collaboration et travail d'équipe
Planification stratégique
+5

WITEKIO
WITEKIO

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Le poste

Descriptif du poste

In one sentence: Oversees digital funnel worldwide to Generate Marketing Qualified Leads (MQLs) 

Witekio, part of Avnet – a Fortune 500 company, helps device makers bring their products to life with world-class software!

With 20+ years of experience and a team of 180+ passionate engineers, we work across many industries to help our clients accelerate time to market, level up products and reduce project risks. We love to solve problems with design and technology, we offer full-stack, edge-to-cloud embedded development services.

Please note you need to be based near Lyon and be quite flexible with frequent office visits.

Working closely with the Head of Marketing and the Sales Team, you’ll make a real difference to the company by capturing leads and using the data and digital channels to increase the sales opportunities 

 

Responsibilities of the role :

  • Designing, monitoring and improving the Digital Acquisition funnels WW ( Social Networks , Search , Website , Nurturing & Referral)

  • Supporting the team & Outbound processes with content ideas and strategies for sales collateral, landing pages etc.

  • Designing and driving SEO outlines with the External Agency

  • Collaborating with the Head of Marketing to define pillar pages , lead magnets and offers that convert for our ICPs in the different territories on the Website

  • Managing tools( CRM, Website , Hubspot, Semrush….) to automate the lead generation

  • Compiling relevant Acquisition KPIs 

 

Interaction with other roles :

  • Roadmap CoDesign with VP Sales & Marketing

  • Collaboration with Head of Marketing

  • Management of the Paid Acquisition Specialist

  • Demos Developement with Solution Managers

  • Invoincing with the Accounting Dpt

  • Queries for the Infrastructure Mngt with the IT/ the Data Factory Team

 

We are looking for a Head of Acquisition with strong :

  • Soft skills :

    • Collaborative and data-oriented

    • Good project management and execution skills

    • Ability to work within different cultures ( French , German , Brits and US )

    • Passion for B2B Marketing

  •  Hard skills :

    • Good overall knowledge of embedded and IoT market

    • B2B marketing

    • Project management

    • Strategic and operational marketing

    • Ability to provide requirements and conduct external parties

    • English : excellent written and verbal communication

 

The Witekian touch :

  • Variety of projects, customers and industries

  • Opportunity to work in an international environment with the team spread over 4 countries (France, Germany, UK and US) and inter-site mobility opportunities

  • 3 Witekian days a year to learn and develop skills (technical or otherwise)

  • Flexible culture: for example, working hours and telecommuting policy (full remote, hybrid or on-site)

  • Regular corporate communication: e.g. monthly meetings to share business news, projects, team news, etc.)

 

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