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Head of Marketing & Communication

CDI
Paris
Salaire : Non spécifié
Télétravail fréquent
Expérience : > 3 ans
Éducation : Bac +5 / Master

Wiremind
Wiremind

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Le poste

Descriptif du poste

As the head of Marketing and Communication of a fast-growing tech company, you will be responsible for developing and executing the communication strategy of Wiremind. This position will coordinate marketing activities with agencies or colleagues and have the ability to directly create go-to market tactics.
That includes managing our online presence on social networks (mainly LinkedIn), Wiremind’s website and blog, etc. but also our physical presence at industry events. You will also be responsible for public relations and press.
Your mission is ultimately to establish Wiremind reputation as a leading tech company in the fields we address, at a European and worldwide level.

In practice – even though there is no typical day – you can expect to:

Business networking:
Spend time to find the right people for building your PR network,
• Communicate on different levels by email, phone, onsite, etc., especially with our current important partners (customers, prospects, press, industrial partners, etc.),
• Identify and organize Business Events to promote Wiremind commercial strategy.

Communicating:
• Analyze our online presence and increase SEO results,
• Think strategically about advertising and PR, while also executing and testing tactically on campaigns,
• Keep track of the whole communication coherency between different channels (Linkedin, Website, events, etc.),
• Collect, analyze, assess and report market behaviours of B2B software companies and communication trends

Marketing:
• Help define the corporate core values & goals to be showcased in our sales pitch and bidding offer documents
• Market research to better understand the needs of customers,
• Review the quality of our sales materials before customer dispatch (tender offer, bidding document, etc.)
• Support R&D by introducing new RM products or enhancing existing products.

Designing:
• Create the visual and wording communication package that promote Wiremind’s image directed to clients, prospects, and other (future employees, partners),
• Create content, such as product brochures, company presentations, audio or video material, booth design for an industrial event, etc.


Profil recherché

WHAT IS IMPORTANT TO US

  • 3-5 years experience in marketing/communication positions, preferably in a startup or tech company,
  • ability to combine strategic thinking with operational tasks,
  • experience in using content creation and design tools (eg. Adobe Creative suite),
  • be comfortable with a strong engineering culture,
  • be fluent in English, both written and spoken,
  • your interest for transportation, logistics, sports & events sectors,

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