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Chief Marketing Officer (H/F)

CDI
Paris
Salaire : Non spécifié
Début : 16 janvier 2021
Télétravail fréquent
Expérience : > 5 ans
Éducation : Bac +5 / Master

Tribun Health
Tribun Health

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Le poste

Descriptif du poste

Who are we, what is our mission and our ambition ?

TRIBVN Healthcare develops solutions to transform the cancer diagnosis using IT & AI. Innovative and validated, they allow the management, analysis and sharing of cellular images both for diagnostic laboratories and pharmaceutical & biotech manufacturers. In the field of image analysis, our solutions are based on the latest innovations in terms of artificial intelligence, notably deep and machine learning algorithms. These tools support physicians and researchers in their diagnostic decision-making and scientific evaluation for the sake of patients. In the field of sharing, our solutions implement full web tools to support our customers in their telepathology, teaching or multi-centric clinical validation activities.

For 20 years, we at TRIBVN Healthcare have been bringing our digital pathology expertise to the diagnostic imaging market. Our ambition is to become a world leader. To do this we are developing software solutions, some of which are the most effective on the market in both clinical digital imaging and research. Our belief is that digital pathology is the best way to improve therapeutic decision-making and patient healthcare. This is made possible through innovative tools designed for accurate and precise diagnostics. We share our knowledge and expertise in digital pathology. TRIBVN Healthcare is therefore an essential resource for healthcare professionals when adopting the major biopathological innovation that is: the digital laboratory.

Ranked among the most innovative companies, winners of data challenges thanks to the best IA teams, ranked in the 20 best deep tech scaleups and with a scientific board made up of the best doctors in the field of pathology, TRIBVN Healthcare is growing very fast all over the world. In its ambition to become a leading player in the digital transformation of cancer diagnosis, the company has just announced a €5m fund raising. Take advantage of this opportunity to join a high-performance team driven by an ambitious and meaningful project.

For more information, please visit: www.tribvn-hc.com

In the context of its growth, TRIBVN Healthcare is looking for its Chief Marketing Officer (CMO).

Your role :

Integrated in a dynamic team of 40 people and closely to the CEO and sales team, you will be responsible for defining, proposing and managing the marketing strategy of TRIBVN Healthcare and all its activities. The CMO will play a vital role in identifying marketing opportunities and strategies that will allow market access, increase brand image alongside fuel revenues. You will oversee all marketing internally and externally, including digital. The role holds responsibility for our clients’ brand image and you will be able to develop the brand whilst aiding in the Strategic Vision of the Organization.

In collaboration with the sales department and with the help of product and marketing engineering, you will be in charge of:

Global Brand Leadership
• Contribute to Global brand strategy and development ideas for TRIBVN Healthcare, including optimization of brand, global positioning, global messaging, and execution of global marketing strategy and tactics
• Identify, develop and lead key global marketing activities such as sales strategy, scientific messaging, congress presence, etc.
• Develops communication plans across the product life-cycle and implements multichannel strategies across the marketing mix ensuring delivery of KPIs
• Benchmark against competitors and take corrective action where appropriate
• Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year ensuring the right prioritization across indications.
• Drive a strong compliance culture throughout the team
• Investigate and challenge

Drive Execution of Strategy
• Develop & ensure alignment with global brand strategy & initiatives
• Drive execution of Global brand strategy and tactics (from a strategic brand perspective) by working collaboratively with cross functional teams to maximize current and future franchise value
• Prepare and develop Market Access in new territories
• Develop KPIs to measure impact of global marketing activities
• Support teams with the roll out of all Global marketing plans and programs
• Develop strong relationships with KOL and help them promoting our solutions
• Work with key markets to identify key drivers and align in priority scenarios

Market Insights
• Develop meaningful insights into the needs of all key customer groups
• Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players.
• Ensure proper market analysis and analysis of trends
• Monitor the product life cycle landscape to ensure awareness of new insights and strategies

Cross Functional Leadership
• Build project workstreams and lead operational marketing programs with high level engagement across all cross-functional project teams
• Proactively ensures affiliate engagement and the sharing of best practice across the organization
• Will take a lead role to ensure we have the relevant information to investigate, support and challenge the visions as well as operational execution of specified countries.
• Liaise closely with market access, business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional deliver

Why do you have to join our team ? Because we offer :

• Opportunity to work with an international team with high technical and scientific backgrounds;
• Start-up working environment;
• Access to remote work;
• New and well positioned offices in Paris 🤩
• Competitive salary and package


Profil recherché

Your skills and profile:

• A Master degree in Marketing with strong scientific and technical/IT background
• Able to demonstrate a history of implementing effective and innovative marketing initiatives alongside an ability to develop strategic marketing plans aligned with the organization’s overall strategic goals
• Must have a minimum of 5+ year’s within Digital Health and understand the competitive landscape of the market. Digital Pathology knowledge would be an asset.
• Ability to listen and advise customers
• Start-up state of mind
• Autonomous, pragmatic, versatile and organized
• Very good interpersonal skills
• Excellent presentation
• Fluent in English, French is a plus


Déroulement des entretiens

Please apply at jobs@tribvn-hc.com !

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