Led by our Head of Brand and Creative, we’re looking for an experienced Sr Brand Manager to take responsibility for leading the brand strategy and creative execution of big ideas to help us achieve our goals across Europe (Spanish and Italian markets as main focus). The chosen brand star can be based in either our London or Milan office, and report into the London-based Head of Brand and Creative.

Compared to the UK, Trainline is a relative newbie across Europe, however we see huge potential for growth across France, Italy and Spain and our awareness and ambition has grown considerably this year. But we have much work to do to capture hearts and minds, encouraging rail travelers away from road, air and incumbent apps, by providing them with reasons to establish a simpler and cheaper way to travel… and your contribution will make a big impact! 

Responsibilities

• As the custodian for the brand for these markets, you’ll be responsible for defining the brand strategy across the ES and IT markets, working hand in hand with key stakeholders, ensuring the valueproposition as well as the brand identity is adhered to in marketing campaign, commercial and product strategy.
• Execute brand campaigns effectively, working hand in hand with creative agencies and the in-house creative studio, devising campaigns timeline and schedule, and overseeing the work of both parties
• Provide strategic and creative solutions to leverage media plans, to drive engagement and incremental growth 
• Manage and develop a talented team of 2 brand managers who will support you across Italy and Spain
• Play an active role in the development and roll out of our new brand platform – cross channel, territory and product. 
• As an ambassador for tech and rail travel, you’ll have your ear to the ground to share best practice in brand, challenging our thinking and driving up the quality of our work

Reasons to love this role

• You’ll have the freedom to work autonomously, dividing your time between home, your office in Milan, and when required with your peers in London, Paris, Barcelona, Edinburgh.  
• The team you’ll be working with are set up to support, champion and celebrate your success as you establish an ongoing brand marketing plan to attract and engage with our customers.
• You’ll be joining a company with a clear purpose; encouraging people to make greener travel choices, for the good of environment and future generations to come. 

• 4+ years of experience in a similar role
• Italian native with fluency in English  (Spanish a bonus)
• A natural in leading campaigns & project management with a breadth of experience in transforming strategic plans into measurable actions
• Strong time and project management skills, a natural at working to tight deadlines.  
• Experience in dealing with fast-paced product and design teams 
• Experience in line management
• Experience in defining and executing creative and messaging strategies across channels 
• A personal passion in making a positive impact on the climate crisis.
• A great eye for detail and accuracy 
• Creative and conceptual thinker with outstanding storytelling and presentation skills 
• Comfortable analysing data, and using it to make informed decisions 
• Ability to build strong internal and external relationships