Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.

Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

Purpose of this role

We’re looking for a Consumer PR Manager to drive awareness and consideration of Trainline as the go-to app for all your train travel needs in our key markets outside the UK.

Working within a growing Communications team, this newly created role will be focussed on driving consumer PR programmes in Trainline’s key markets, specifically France and Italy. While your time will be skewed towards driving the consumer PR agenda in France, with agency support for campaigns, you will also be responsible for managing our established and retained agency team in Italy, who execute both day-to-day PR activity and campaigns. During this exciting period of rapid growth, you will be at the centre of a team that is looking to scale as the business expands across Europe.

We’re looking for an enthusiastic team player with a passion for delivering creative PR campaigns and strong experience in driving consumer media coverage.

Based in our Paris office alongside three other members of the Communications team, you will report into the Senior Communications Manager based in London and work closely with the Brand, Social Media, SEO, CRM, Insights, Commercial and Product teams. You’ll also be managing agency teams based in Paris and Milan.

3 great things about the role:

• No two days are the same in this exciting, fast-paced environment and there is always lots of scope to grow your career and learn new skills
• You’ll be joining a supportive, collaborative team and wider company (made up of more than 40 nationalities), full of dedicated, inquisitive people who foster a culture of innovative, a one-team mentality and a customer-first approach
• You’ll be joining a company with purpose, focused on encouraging people to make greener travel choices, for the good of environment and generations to come

Responsibilities:

• Working closely with the central Brand and Insights teams to understand key consumer insights and align with the wider marketing agenda
• Staying close to product innovations for France and Italy and leveraging these to drive media coverage in wide range of consumer media including consumer tech, travel, consumer affairs and lifestyle titles
• Briefing and managing our consumer PR agencies in the development and execution of our integrated consumer campaigns, in France and Italy
• Leveraging internal Trainline data to drive consumer media coverage for Trainline in France and supporting the agency team in Italy on this
• Drafting press releases and media Q&A, acting as Trainline’s key point of contact for consumer media in France
• Being responsible for developing and growing a French network of consumer tech, travel, lifestyle, consumer affairs and personal finance media advocates, educating and updating them on who we are, our new product features and how we increasingly help people all over the world have an easier, more seamless travel experience
• Monitoring the media agenda in France for story opportunities to piggyback and drive coverage for Trainline
• Staying on the pulse of relevant consumer tech and travel news in France, as well as championing coverage secured in these markets with key internal stakeholders
• Working with internal stakeholders to educate on the role of PR and how it can best support teams throughout the business in driving growth

What you’ll bring:

• 4+ years’ experience working in consumer PR in France, either in an agency or in-house

• Taking ownership of small to medium scale PR programmes from planning through to delivery and evaluation

• Working in a fast-paced environment, highly motivated with the ability to multi-task, meet deadlines and prioritise own workload

• Strong knowledge of the consumer media landscape in France

• A good sense of what makes an interesting news hook and how to communicate this in a compelling way to deliver media coverage

• Working with a variety of stakeholders

• Budget management

• Excellent media relations ability – confident with picking up the phone to journalists and get a thrill from pitching a story

• Strong writing skills and a keen eye for detail

• A genuine interest in the tech industry and desire to stay up to date with the latest industry developments and trends; culturally tuned in and inquisitive

• A self-starting attitude, and you’ll need to be organised, results-focused and a team player

• Native speaker in French and business fluent in English; proficiency in the Italian language is a bonus

• Working with, or for, a tech or travel company (Desirable)

• Managing a PR agency (Desirable)

• Working on campaigns in other countries, ideally Italy (Desirable)

• Knowledge of the consumer media landscape in Italy, since you will be working closely with and managing our Italian PR agency (Desirable)

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.