Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.7 billion in ticket sales annually, and over 90 million visits to our apps and websites each month. In another major milestone, Trainline listed on the London Stock Exchange in June 2019 and is now part of the FTSE 250.

Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique - we truly believe our work has a genuine impact and will change travel for the better.

With over 38,000 companies using a Trainline Business Account across UK and Europe. We are focused on not only enticing new customers to use our product but providing them with lots of reasons to come back again and again. It’s with this in mind that we have a new opportunity for a B2B customer acquisition leader to join our Growth team as we scale and expand into new markets in the UK and globally.

We are completely innovating our approach, moving to a new way of working where we organise ourselves in smaller, more autonomous cross functional teams. The B2B Acquisition Lead will play a critical role in acquiring businesses to use our global rail platform to manage their employee travel by owning the marketing strategy and working with our Growth Marketing, Communications and Brand teams to achieve the OKRs.

Initially, this role will lead a cross functional, cross channel Mission focused on increasing awareness and lead generation for Trainline Business. You will be the face of the mission across the business and responsible for mobilising and inspiring the team, owning the Roadmap for B2B, as well as managing the team to delivery.

This is an exceptional opportunity for an experienced, passionate B2B Growth marketeer looking to step up into a cross-functional leadership position and or broaden their skillset.

Responsibilities

• Leading a cross-functional, cross-channel Mission focused on moving one metric that matters, new B2B customer acquisition; owning both the strategy and execution plan to achieve our goals, including setting, and tracking progress against OKRs.
• Work alongside the other Growth Mission leads to create an upsell strategy and market activation to run paid digital campaigns to attract new B2B customers globally.
• Leverage paid channels for marketing and awareness against B2B target customers.
• Create value led content marketing using data, audience segmenting and travel insights to build awareness and develop strong feature and benefit statements to convert SMEs.
• Take ownership of the Trainline Business micro site and LinkedIn properties as part of the acquisition channel mix.
• Manage the customer lifecycle from registration to active customers, to repeat annual customers.
• Build and manage a backlog filled with hypotheses derived from discovery and idea generation, backed by inputs from insights, analytics, reporting, customer research and customer feedback to spot areas of opportunity.
• Improve our Organic search performance by conducting regular SEO reviews of the market, update landing pages via a CMS, provide briefs to the brand content team and work with the Product, SEO and Engineering teams for scalable marketing solutions.
• Develop a scalable content acquisition strategy, work in partnership with the brand team to create assets and launch with paid, owned and earned channels.
• Ensuring effective collaborating across the Data, Marketing and Product teams to deliver an aligned customer experience, implement recommendations and optimisation around content and UX
• Supporting the Head of Trainline Business, Director of Growth and Director of Engagement with regular communications to the Exec team and Board; providing performance readouts, strategy, roadmap, and latest developments.
• Continuing to develop your knowledge of new technologies and techniques to keep ahead and uncover new ways to acquire new B2B customers and improve conversion from lead gen to contracts signed.

Knowledge & Experience

• Proven experience working on B2B multi-channel customer acquisition programmes across paid, email, mobile and web, ideally across the UK and Europe.
• Expert in leveraging the full LinkedIn platform for B2B marketing direct to target audiences.
• Proven track record of planning and executing customer acquisition strategies, with a clear view on KPIs and what success looks like.
• Strong understanding of the B2B customer lifecycle and hands-on experience across tracking and activation from start to finish.
• Experience working within cross-functional, cross-channel teams, in or alongside Product development teams.
• Experience working within customer-led organisations, including Tribe models or matrix management.
• Evidence of influencing and challenging key business decisions at senior level and cross functionally; ability to create and present a data driven rationale and business case.
• Excellent analytical skills with experience of and comfort with working in a data-driven environment. - Being confident with understanding and doing some manipulation of customer data.
• Excellent backlog management skills, including work prioritisation, planning, and task delegation.

Personal Attributes

• Passionate about the customer experience and driving customer-centric campaigns: a customer champion.
• Strong interpersonal and influencing skills across functions. Ability to advocate and persuade to ensure your projects get prioritised
• Ability to think both strategically and tactically; able to balance blue sky thinking with achieving quick wins
• A curious mind, always looking for new opportunities and never standing still.
• Comfortable working in a fast-changing environment; appetite and motivation to raise the game.
• Performance and results focused, eager to drive continuous optimisation across programmes.
• Team player who can see how B2B acquisition operates within a broader Growth strategy.
• Strong personal integrity, cares about and takes pride in their outputs.
• Has a willingness to learn and experience ongoing personal growth.
• A proactive individual with a “can do” attitude (self-starter).
• Highly organised with excellent attention to detail.

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.