What if you were the cornerstone of the pipeline generation and client retention in France for a high-growth Data scale-up?
We are looking for a Field Marketing Specialist, to join a team of 5 Marketing Acquisition experts: Branding, Digital, Paid & SEO.
You report directly to the Head of Marketing & Comms - Agathe Huez
Joining us on this amazing project implies that :
- You are in charge of the field markteing in France, our main Market.
- You drive it through the following channels, including but not limited to webinars, events, strategic partners (AWS… etc), email campaigns and more to produce high quality leads and support business.
YOUR MISSIONS
You roll-out an annual marketing plan to generate leads & support business mainly in France.
Campaign management (50%)
Your goal: handle a strong and consitent marketing plan to create an on-going flow of opportunities
With the help of the team you create, coordinate and deliver marketing campaigns across *digital & events channels
- You organise co-marketing actions with strategic partners (i.e. webinars, ebooks)
- You implement lead generation campaigns with digital providers (media sites, leadgen etc.)
- You leverage and adapt the assets of these campaigns (landing pages, content, banners, whitepapers etc.)
- You work closely with Sales and SDR to constantly improve alignment with revenue goals and efficiency
Data-driven & creative marketing tactics (50%)
Your goal: find the perfect marketing investment strategy and focus on key channels to accelerate pipeline
- Track, monitor, score and report campaigns on our marketing platform, Hubspot
- Use data to identify new opportunities: multi-channel campaigns, vertical content, and product content
- Work in pair with the Digital Marketing Manager to test new creative formats and boost results
YOUR BENEFITS
- Existing Track Record & clear accoutability for our Biggest Market
- Perfect timing to make a place for yourself in a growing organization with proven product-market-fit, strong traction and solid customer base
- You get strong support from Digital, Branding and Product Marketing.
- Best-in-class tools to organize, track, monitor, score and report: Hubspot, Salesforce.
- You are very autonomous, your initiatives are greatly encouraged
Direction to grow: the role can expand to a broader Field Marketing position .
SPHERE
- A Caring, Healthy and Simple Environment
- Collaboration between teams is not a false promise but a reality.
- Attractive package: Fixed & Variable Individual and Collective
- The icing on the cake: Spotify Premium, Bike compensation and we’ll let you choose your equipment to work in the best conditions!