What if you would be the cornerstone of Netherlands pipeline generation for a high-growth Data scale-up?

We are looking for a Marketing Specialist experienced with copywriting to join our Amsterdam office and lead the growth of the top of our sales funnel!

Joining us on this amazing project implies that:

• You’re a key element regarding demand generation for a leading innovator in the Business Intelligence industry: you have a strategic position in a high-growth startup
• You have an entire Team behind you in Amsterdam & Paris
• You market a product that makes Data appealing !

YOUR MISSIONS

Go-To-Market strategy messaging (35%)

• Work with product marketing, content marketing and sales to create copy and messaging customized for the Netherlands
• Craft copys tailored for specific personas according to our GTM strategy: CEOs, VP Product, VP Engineering, VP Customer Success of growing software providers
• Your goal: increase prospects’ engagement & conversion ratios towards copys and generate more leads thanks to best-in-class copywriting

Mailing creation (45%)

• You’re the cornerstone of all emailing strategies for the Dutch market
• You’re crafting outbound email campaigns to help the BDR team engage with cold prospects
• You’re managing emails related to events (invitations, followup emails, …)
• *Your goal: create email campaigns that prospects will open & respond to!

Data-driven & creative marketing tactics (20%)

• Track, measure and report on pipeline metrics across field marketing programs
• Use data to identify new opportunities (multi-channel campaigns, vertical content, and product content) to boost marketing and sales performance
• Work in pair with the Global Lead Acquisition manager to test new creative formats
• Your goal: find the perfect marketing investment strategy to focus on key channels

Direction to grow: the role can expand to a broader Field Marketing position notably with events-related missions.

YOUR BENEFITS

• Perfect timing to make a place for yourself in a growing organization with proven product-market-fit, strong traction and solid customer base
• You belong to the global marketing team, organized with agile methodology
• We foster autonomy

SPHERE

• Competitive salary + bonus scaled on the experience
• Caring Organisation, healthy and simple atmosphere

PROFILE

• You’ve already gained extensive experience managing marketing plans in the Netherlands
• You craft impactful emails that create a high open, click and reply rate
• You think creatively, and are able to develop and apply new approaches, programs and techniques
• You have experience with a wide range of digital, social, and field marketing tactics with a strong strength on emails
• You speaks fluently Dutch & English

ATTITUDE

• Pragmatic and resourceful, you’re a “doer” = you do things, quick and well. Even if you have to correct it afterward.
• You are convinced of the impact that data presentation can have
• Creative, curious and autonomous, you are ambitious and want to participate in a start-up growth
• You want to progress in the contact of performing individuals
• You use Digital Tools efficiently

THE ESSENTIALS

• Minimum 3 year of experience in growth marketing / field marketing / event marketing
• A personal success, that you are proud to present us in two lines in your mail. No cover letter.
• By clicking on the big “Apply” button ‘Welcome to the jungle’

ABOUT

• Meet your future colleagues
• Watch their reviews on GlassDoor
• Bonus : what our clients say about their experience with Toucan on Success Stories in video or on independent Gartner Research Platform.

Toucan Toco is committed to being an equal opportunity employer.